Thursday, May 7, 2009

NID at Crossroads: Leadership Lost and Regained

NID at Crossroads: Leadership Lost and Regained

Design for India: Prof M P Ranjan
The National Institute of Design (NID) was conceived 50 years ago through the Eames India Report (1958) that was commissioned by the then Prime Minister of India, Pandit Jawaharlal Nehru. We are once again at a crossroad having inducted a new Director at NID, this time from the ranks of the NID Faculty, and it is time to introspect and try and regain leadership in a nation that is in the midst of rapid change. There is new hope that the Director, Professor Pradyumna Vyas will be able to open new initiatives as well as cement all the valuable traditions that were rudely disrupted through the number game which came at the cost of both content and quality. Design needs to grow its footprint in India but this has to be done in the spirit of Eames and not at any cost. The challenges are huge and this got me thinking and my offering was a list of 50 agenda points that could be the subject of open discussion, debate and rapid action in the days ahead. I shared this list with my faculty colleagues at NID and with the Directors’ call to our alumni and the design professionals in India through his mail to the DesignIndia list on yahoogroups we have set the stage for a sharing of ideas and to build consensus for the path forward from here. My list is quoted below as a container that needs to filled and fleshed out in detail in the days ahead.

Image 01: Historic images of NID designed Logos for Indian Corporates at Paldi Campus and Pradyumna Vyas being welcomed as the new Director NID by a faculty from IILM, Gurgaon at an NID Alumni meet in New Delhi last week.

When I look back at the various stages of development of the idea and mission of NID over the past 50 years since the Eames India Report of 1958 (download pdf file 359 kb) I believe we have reached a crossroad and need to make active choices at this stage for which a deep application of mind is called for and this task cannot be left to the Government of India (DIPP) and the Governing Council of NID for it is not their role nor would they be adequate to this task if it did not have the full involvement of the Indian design community, the NID Alumni and the NID community. I recall the many stages of crisis at NID through its history, some of which I have outlined in my blog post on the past Executive Directors and Directors at the Institute. (blog post link) Each stage however saw focused intellectual action that resulted in a small report that helped guide the actions of the Institute, its Faculty and its Students. The early years of NID are known through the published
64-69 Report Documentation NID 1964 – 1969 which has been available for some time as a pdf file (link pdf file 25 mb) which must have been based on an internal report prepared by Gira and Gautam with Kumar Vyas titled report 63-69 that has now become available to all of us (pdf file 112 kb) after being kept a closely guarded secret for some unknown reason all these years. The first significant institution building offering was by Gautam and Gira Sarabhai who gave us the NID Structure Culture Document (download pdf file 360 kb) as a basis for sophisticated behavior and Institution building norms that guided the difficult period when Vice Admiral Soman left NID while raising many challenges for the NID Management and the Government of India. This was followed by the Thaper Committee Report (download pdf file 780 kb) that was led by Romesh Thaper and brought in change at NID with the arrival of Ashoke Chatterjee as the Execitive Director in 1975. The next intellectual significant offering was in 1979 with the drafting of the UNIDO-ICSID Ahmedabad Declaration and the Major Recommendations (download pdf file 11.1 mb) followed by the first of a series of Forward Plans (copies not available) instituted by Ashoke Chatterjee with Faculty involvement. AC’s influence continued well into the period when Vinay Jha came to NID and long after with Vikas Satwalekar at the helm. In 1989 we got the Dr Kamla Chowdhry committee report that spelt out the action plans with mission and goals in their “Future Planning and Forward Plans” report (download pdf file 5.5 mb). There are many internal reports that are still unpublished like the minutes of the fifty plus Faculty Forum meetings that are still confidential in the age of RTI and transparency of good governance. I hope this will change and those discussions too will be open to public gaze at some time soon particularly since we need to bring our alumni into the Governing Council and into the India Design Council, both of which need to have the wisdom of our design practitioners and its internal faculty and student body to guide the future actions in the days ahead.

Image 02: Jayant L Naik with his picture of the “Dandilion” or “Silk Cotton” seed that he gifted to me in memory of our joint concept proposal for the Eames India Award Trophy that was being discussed in the late 80’s. In our concept, design offerings for India in the Eames spirit were like these seeds that are created with deep intentions of reproduction and growth and then set loose to be germinated through nature’s processes at a specific location at a suitable and fertile place and time to produce long lasting value for the earth and its species. Think about this view of design…

I have been thinking about this “Seed” metaphor for Design for India ever since I came in touch with John Chris Jones’ book “Design Methods: Seeds of Human Futures” way back in the 70’s. Over the years I have realized that “Design” is indeed like a seed that needs to be carefully nurtured and cultivated before it yields value, real perennial value, which is why I prefer to use an agri-horticultural metaphor for design as opposed to an business-industrial metaphor of speed and strategy which is usually bandied about. Here below, I present the first list of 50 suggested action areas for NID in the changed context of Indian design landscape and invite NID alumni and the Indian design professionals to contribute to shaping the NID of the future. The call is for suggestions and discussions for the course of action to be initiated and followed so that in our eagerness to change and grow we do not throw out the baby with the bathwater! This list is not categorized nor is it prioritized and I invite our stakeholders and well-wishers to contribute to help streamline its acceptance and implementation with some degree of success.

Quote: List of 50 suggestions given to Chairman Education at NID and to the Director NID for their consideration and appropriate action in the days ahead.

Design for India – Leadership Lost & Regained

Wish List NID 2010 - 2012

Prof. M P Ranjan
National Institute of Design

001. Faculty Recruitment Multiplier Programme (for all design schools).
Urgently restructure Faculty Development Programme and make it National Focussed, outward looking and better structured to meet larger goals of national importance
002. FDC Revamp – Programmes + Infrastructure at Gandhinagar.
To achieve this use Gandhinagar campus as a platform for launch of this new programme
003. Faculty Training – New Centre & Programmes.
Build linkages worldwide for design trainers who can help faculty development and research support programmes for existing faculty.
004. Adjunct Faculty & Visiting Faculty – Contact / Exposure.
Expand faculty base in a systematic and sustained manner by signing MOU’s with Adjunct Faculty and Visiting Faculty at an Institutional level and monitor their contributions.
005. Faculty Publication – Education / Academic – Evaluation Criteria – Publish Courses.
Initiate faculty-publishing platform and include this in the faculty evaluation programme
006. Gandhinagar Campus – Modular Structure – Abandon Current Plans.
Stop all further construction at Gandhinagar based on old plans since they do not work and have proved to be poorly conceived. Fast track the redesign of a modular building based on NID Paldi campus that is tried and tested format for a design school. Change architects if necessary.
007. Document NID Education – Foundation + Others.
Initiate immediate documentation of all NID education programmes and get a team in place to carry this out and all faculty shall contribute each of their courses so that at the end of two years all courses are published in a basic form and in another two years all courses are covered in a revised and more detailed format.
008. Website & Intranet Revamp.
Complete revamp of website administration and put together a competent team with faculty committees to manage web content and make policies to make it happen.
009. Faculty Status Review – parity with IIM / IIT.
Initiate dialogue with Government and Governing Council for a review of Faculty status in the country on par with IIT and IIM.
010. KMC Document Archive in PDF + Share.
Initiate the process of converting all NID craft documents, diploma documents and project documents into pdf format along with policies to make them available on the web in a Creative Commons and Open Source format.
011. KMC Prototype Restore (Pompidou Centre).
Initiate process of research and assessment to restore all prototypes in the KMC collection with the assistance of experts and inside research teams.
012. KMC Books Multi Copy List / Multi Centre.
Prepare a list of critical books for design education and initiate processes for getting multiple copies or for local print editions that can make these critical resources available freely inside India to support the spread of design education in India.
013. NID Design Workshop Revamp – 21st Century WS.
Plan and identify a range of machines and hand tools that are available today to build and operate a high quality model building workshop suitable for a world class design school of the 21st century.
014. Design Workshop + Craftsmen Integration.
Initiate processes that will bring high quality craftsmen to the NID studios either full time or part time to support education at the Institute.
015. Faculty Incubation + Liberalisation.
Liberalise norms for faculty consulting and unshackle NID faculty after 50 years of restrictive controls that have proved to be counter productive and build a platform for the incubation of many new initiatives in a design rich environment where teachers and students can build the industry of the future.
016. KMC Photo Archive Digitise & Share.
Strengthen systems and supports in the KMC and NID Photo Department and liberalise the access and use of NID archives and provide digital access to all NID resources since they are a product of public funding.
017. KMC Diploma Projects Digitise & Share.
Initiate methods to collect all future diploma and craft documents in digital format with some uniform guidelines for sharing these as and when they are ready and can be made available for public review and use.
018. Course Documentation and Digital Archive.
Initiate processes for the production and sharing of all course documentations so that these become the defacto standard for teaching across the country and encourage other schools to do so themselves.
019. Curriculum Review & Publication.
Commission systematic review of all courses and curriculum and publish findings and other products
020. National Design Leadership Programme.
Initiate public participation in design action at the local level to build Design Cities of the future
021. NID Alumni in NID GC and IDC.
Advocate the inclusion of NID Alumni on NID Governing Council as well as National Bodies such as India Design Council.
022. Design Thinkers Forum: Cross Institutional Body.
Create a National Think Tank for Design Issues across all Institutes for Academic as well as Professional excellence.
023. Localised Curriculum for Regional Design Schools.
Identify and Build local agendas for local action in Regional Design Centres and Schools.
024. Sector Focused Institutes (IICD & BCDI Models).
Sector specific feasibility studies for new Design Institutes to be undertaken with specific parent Ministries to ensure decentralized funding and nurturing of each sector in design need.
025. Migrate out of DIPP towards Other Ministries (Multiply)
NID is too dependent on DIPP, which has shown limited vision for Design use in India. Other Ministries to be tapped for expanding the user base for design with financial supports from each such Ministry.
026. Develop Design Agenda for Lok Sabha Constituencies.
Design for public good to be explored in cooperation with Lok Sabha MP in each constituency using the discretionary funds available with each MP.
027. Design Library for Schools x 10,000 by 2010.
(Rs 100 crores value – Digitise and deliver in Rs. 1 crore). Build resources for school level action in design education and projects of local relevance.
028. Clean NID Administration – Transparent and Efficient by 2010.
Bring Transparency to all NID Administrative and Accounts actions and make all Administrators accountable and effective with supports and training.
029. Revive Consultative Processes at NID – Document and Share.
NID has a unique tradition of Consultative Processes, which needs to be revitalized and made more visible through Documentation and Public Sharing.
030. Discipline Specific Publications – Multiply.
Design deals with huge variety and this calls for decentralized Publication Programme at the Discipline Level to reach partner agencies in each sector.
031. FAB Lab / Model Lab / Innovation Lab - Multiply.
NID facilities for prototyping and model making have been decimated and are outdated. These need to made best of class and replicated at each centre with education programmes.
032. Alumni Association and Corpus Fund (Alumni Corpus).
Partnership with NID Alumni to be revived with active moves from NID towards the building of linkages and a corpus fund for activities.
033. Industry Association for Design Partnership (CII ++ / Industry Corpus).
Partnership with Indian large, medium and small industries to be revived with active moves from NID towards the building of linkages and a corpus fund for activities with support from appropriate Ministries.
034. 10,000 School Contact Programme – Teacher Registry Online).
Use internet access and build an active school contact programme by offering curriculum and training supports online to a large number of schools – target 10,000 by 2012.
035. T1 Internet for all Users at NID and Web 2.0 Standards for Communication.
Build high quality Internet platform for NID teachers and students for design research and action and use this platform for other value rich activities.
036. Full Transparent Accounts – Full Disclosure Norms.
Adopt new policies for Full Transparency in all Administrative activities and Accounts and build on the RTI principles adopted by Government of India and go further like Infosys.
037. Copy-Left Movement for all Student Projects – Share & Promote.
Participate in Open Source Movement by making all NID student and Faculty Research accessible to all sectors of our society.
038. Co-Create / Co-Incubate / Collaborate – Outreach Policies.
Develop and institute Outreach Policies that encourage and incubate innovative action in hundreds of initiatives across numerous sectors.
039. 230 Sector Survey & Monitor Design Opportunities.
Initiate series of Brainstorming and interaction platforms that can help build a massive Design Opportunity database, which can be categorized, prioritized and action programmed in cooperation with stakeholders.
040. 230 Sector Partner Agencies with Shared Strategies.
Active participation programmes with Partner agencies across 230 sectors of our economy
041. Rooster of Visiting Faculty & Active Contact Programme.
Database of Design Teachers for NID and other schools with focus on their interests and capabilities and the qualifications may be as a backdrop. Encourage documentation of a portfolio of course work and access of these online.
042. Faculty Resource Mapping.
Continue the effort with NID Fulltime faculty and build an archive of interests and capabilities and not just listing of qualifications. Encourage growth and maturation through participation in training and conferences etc.
043. Research Agenda Mapping for Design Action.
Identify and map out areas of priority and need as well as sources of funding for each such area.
044. Sector Specific Strategies & Partnerships.
Sector specific think tank sessions to draw up lists of active partner agencies, individuals and activities that can be sustained by NID Faculty in small buddy teams with common interests.
045. Ministry Specific Budget claims and Action programmes.
Action plans for each Ministry to be managed by active contact with the specific Ministry and an identified champion from within NID Faculty.
046. Policy Level Involvement of NID Faculty.
Encourage NID Faculty to be outspoken on areas of National Policy and support their research in these areas of declared interest to achieve national visibility and credibility through their sustained work.
047. NID Faculty on Planning Commission.
Policy Level involvement to be extended to being included in the Planning Processes at the level of the Planning Commission in a number of sectors where NID faculty have real expertise.
048. Faculty Forum: Discuss / Dialogue / Debate – Document & Share.
Policy shift from being secretive to being open especially in the think tank sessions within the Faculty Forum which should once again become a platform for dialogue, discussion and debate on matters of Institutional action and this should be shared as a source of inspiration for students and other agencies.
049. Design Opportunity Mapping of 230 Sectors & Ministries: Brainstorm / Document / Publish / Advocate.
Build a massive database of National and Regional sector and category specific design opportunities as imagined by NID Faculty and Students and Publish the same a san agenda for action by the National and Regional leaders and politicians. These can be revisited in some chosen frequency, say once every five years, or before each round of National and Regional elections.
050. Celebrate 50 Years of the Eames India Report and 100th Birth year of Charles Eames from 2009 to end of 2010 – Bring 20 great designers and conduct electives with Ford Foundation and Rockefeller Foundation support. Rope in Government of India and CII if needed
Revisit the spirit of Eames Report and do what the Founding Fathers of NID did in the first decade by bringing in the best designers from India and overseas back to our campuses and get students and faculty to use this exchange to build new capabilities and share these in a major celebratory exhibition at the end of the programme and do this through the web as well.
More to come…

Design for India: Prof M P Ranjan


  1. Re: 014. Design Workshop + Craftsmen Integration.
    Lets hope this extends to craftswomen as well

  2. revamp product design cirriculum and faculty

  3. I believe that the crux of good design invariably pivots on the designer's ability to empathize with the human condition. This was what we were taught when we studied in NID. Somewhere, in the 21st century, this need to empathize is being increasingly linked with profits; be it in marketing / branding or product differentiation or exploiting a gap in the market. I think NID (as well as other Design Schools) need to address this problem in the 21st Century and steer the ability to empathize back to developing relevant products, appropriate technology and sensible design. Technology should be the medium through which this objective should be achieved.

  4. Hello Ranjan,
    I am Tuhin Paul (NMD, NID Gandhinagar). I read the complete post and think they are all very valid and crucial points. I just would like to add one thing in this list:
    Collaboration with other institutes. And for the time being lets say just with institutes with in Ahmedabad and Gandhinagar.
    I did graduation from DAIICT, Gandhinagar and hence I know the kind of work that students at DAIICT do and the kind of expertise that they have. Many times it happens (specially in the IT integrated courses)that a design is conceived but how to implement it remains a problem. Similarly projects at DAIICT lack aspects like usability, human interaction... Considering any project, it has aspects that I believe spans beyond the capabilities and expertise of any single institute. Besides we have such a variety of institutes (design, software engineering, fashion, Law, Architecture, Business and Management, Petroleum management)within Gandhinagar and Ahmedabad itself that collaborating them should not be too big a problem.

  5. A. BalasubramaniamMay 10, 2009 at 5:37 PM


    Your list is quite comprehensive and quite clearly if PV decides to follow these NID can gain lost ground!

    Personally, I am ready to work along with any group that needs to flesh these out. In fact all these need special working groups..

    We have enough to begin we need more? I love your Point No 50!!


  6. WOW! every point so valid and about time some one addressed these issues - what has been the out come - do let us know - would absolutely join in any of the groups to support and work towards'gaining lost ground'.

  7. on the 50th year.. lets atleast pledge to become responsible for the work we do... celebrate it to make a difference even if it is planting 50 trees.... conserving water... and wasting lesser fuel...saynig no to plastics... as responsible citzens we can all do this much but as designers we need to take responsibility of the work we do and not make matters worse... all alumni shared
    this sentiment ay delhi on pv's visit.

  8. I propose another series of journeys, observations, dialogues and debates undertaken by a multi-national and multi-disciplinary team on board a railway coach over a year, that culminates in the publication of a "Future India Report" - taking some of the features from the Eameses' 1957-58 travels, Mahatma Gandhi's legendary cross-country train journeys and the needs of a modern seminar & consultation. Your 50 points are each worth deep consideration and debate and a blog is completeley inadequate to do justice to the issues that you have voiced, which we are all very keen to engage with. Hope this doesn't remain yet another flash in the pan, ignoring this will have serious consequences!

  9. Nice info for desinging! Really appreciatable!

  10. I think this sounds like an issue worthy of a team using the Design Thinking Process to get their arms around. I think deep research into the needs of students, teachers, potential employers and the future is needed. I think it is too early for a manifesto or list of 'to dos.' The Eames anniversary is the perfect occasion for an international forum of people who really care about and know something about what great design education is all about. Like 7 of them.


I reserve the right to edit comments. Please keep it simple and to the subject.

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