Thursday 11 August 2011

Design for Good Governance: A Call for Change

The result of many national plans since Independence is the grave political and social unrest that is facing us in the form of a very angry citizen near the bottom of the pyramid who for the first time can see the lives of the other affluent sections and the growing middle class played out in full colour in daily broadcasts of the television channels and the open access through the internet in an age of heightened communication. Access to communication brings transparency and raises aspirations for dramatic change.



Charles & Ray Eames had warned us about this impending impact of such disruptive change through extended communication, a change in kind and not in degree they said, in their 1958 India Report based on which the National Institute of Design was set up in 1961. We have not paid heed to this sanguine advice it seems. They had called for the use of design to address the needs and aspirations of a people in the throes of such change but we have perhaps let slip an advantage by not channeling adequate investments to address their dreams and aspirations in close partnership with the people directly. The communication boom and an era of transparency have ensured that the Indian consumers are no longer willing to accept the mediocre which was often provided locally by the makeshift offerings popularly called “Jugaad”, when better value is now available. For example, in many parts of India the poor have shunned incompetent public education systems to place their child in more expensive private schools and in going the extra mile to avail quality where it is on offer, a new phenomenon for both urban and rural India that is communication enabled.

No international design solutions are available that are ready and off the shelf to address the pressing problems of the Indian people such as affordable healthcare, rural and urban sanitation, dispersed quality education at the primary and secondary levels, agricultural and rural tools, rural housing and mobility and a host of other design opportunities across 230 sectors of our economy that are in crying need of design attention. These will have to be addressed locally and innovation and design will be the way forward but the infrastructure for action is not in place since the existing institutes are barking up the wrong tree it seems.

There is a new form of design action that is being innovated ad applied which is not to be confused with the form giving activity of traditional industrial design and usability exercises, although it would include elements from the old form of design thought and action. Here we are proposing that the design action take into account the structure of society along with their macro aspirations, their histories and cultural preferences as a starting point and from here build imaginative approaches for products, services and systems that would include the meta-system, the infrastructure, the hardware, the software and the processware to ensure a perfect fit to the circumstances and requirements of the particular situation. This kind of offering is complex and would need a multitude of knowledge and skill sets to be brought to bear with sensitive social and cultural orientation and with a fine tuned economic and technical feasibility. Design for inclusive development is therefore a multi-disciplinary activity that needs to draw a variety of knowledge and skills in an innovative and future oriented setting that is well informed about the legal and the ethical parameters.

In this form it becomes a powerful political activity since it is propositional in the manner in which it visualizes and presents several realizable alternatives for the stakeholders from which the process of selection and decision can begin in a climate of optimism and participation. It is a democratic activity at the very heart and gives power to the people who are at the location and to those who would be most impacted by its implementation. This shift in design thinking can be better understood through the model that I have proposed that explains the Three Orders of Design – Form, Structure and System – material & functional, aesthetic & socio-economic, environmental and political – all of which need to be addressed in all cases if we are to be assured of its sustainability and relevance to the local context.

The opportunities that are available in our society today can keep all of us busy and productive for many years to come. Addressing these can be a challenge for both technology as well as art education and create business opportunities for a host of new services and products that are unique to our situation which I will attempt to illustrate with some case examples and metaphors. Further, I also find the peer review system of the research publications as not so perfect for the dissemination of design insights although it does work wonders for science analysis and knowledge creation but it may be extremely defective for design demonstration since the idea of “design opportunity”, a very specific term – a combination of perception and imagination – excludes the viewer or reader from "seeing" the imagination part of the designers statement and therefore it compels the designer to take the idea far down the visualisation and realization path before it can even dawn on others that the idea is truly credible. This means that we may need to create a platform or even a multitude of platforms for design incubation and development that can be accessible to many across numerous areas of application and these kinds of platforms just do not exist in India today,

How do we create effective autonomous and decentralized action strategies and how do we roll this out across our country? This will be one of the central questions that can change the current impasse in development approaches dealing with poverty and development in many parts of India. The current conviction that we hold is the use of a macro-micro design strategy which has been developed after years of application. Use of design thinking will be at the heart of our strategy to try and achieve these innovative offerings. One particular form of thinking which is abductive thinking which is used by all those who eventually achieve new and path breaking approaches. This involves looking to the future with a search for potential possibilities and alternatives rather than analyzing past approaches to find mistakes to correct. In my view this kind of thinking (abductive) when combined with the action of visualization and building models that externalize the thought into tangible forms are at the base of the building of conviction and motivation that may be needed by communities of decision makers.

The lecture will explore models for design thinking and share some useful metaphors to help grasp the complex ideas. This kind of thought is not the sole purview of the designer but the combination of this kind abductive thought with the action of visualization is the root of most break through innovations and inventions. The big question for me is how can we place this in the hands of many disciplines across the university and not let it remain in the realms of art and design centres and a few management institutes. Such action is also political in nature since the future focused act of building possibilities challenges current positions and comfort zones.

Perhaps the myth of design thinking needs to be propagated so that all disciplines try their hands at this adrenalin creating kind of thinking with action and make it a part of their own method, a sort of sprinkling of the design salts into their own sets of tools.

Download the visual presentation and abstract of my keynote lecture at the Jaype Institute of Information Technology, Noida delivered last week as a pdf file from this link here.
Design for Good Governance pdf file 5.0 mb

Friday 21 January 2011

Inclusive Design: Invitation to Davos

Inclusive Design for Development in India

Prof M P Ranjan
Design Thinker & Independent Academic, Ahmedabad


I have been invited to speak at Davos on the 28th January 2011 as part of the India - Future of Change initiative's event on the sidelines of the World Economic Forum. The event is a panel discussion moderated by Tim Brown and the focus is on Design, Innovation and Entrepreneurship for development in India. The India - Future of Change has a huge task ahead of them and the various events planned by the team is covered at their website here. I have prepared a background note that explores the contours of the Inclusive Design agenda and makes a call for drastic change in the design establishment in India so that these changes can start playing a constructive role here in India and some of these could be influenced by the happenings at Davos next week. The full text of my submission is quoted below and it is also carried at the India - Future of Change website as well.


Image: Thumbnail images of bamboo plantations, product development workshops as well as crafts entrepreneur and farmer cooperations, all part of the macro-micro design strategy that we had called the "Seedlings of Wealth" – has now seeded a new era of development in Katlamara, Tripura using inclusive design as a way forward. (Download pdf 47 mb) Such prototypes and business models are at the heart of inclusive design agenda for India and we need to adopt it and apply it across the length and breadth of India today.


Quote:
"If we do not work on more prototypes which mainfest in action all our collective understanding regarding our relation to living, work and celebration, then design will indeed not do its bit for India. We talk too much, and do less. Or do in areas or in ways that only talk the same language of legacy thinking. No other nation in the world has the opportunity as we do, since our diversity is the trait which helps us survive, and yet design is working to strip that down to a singular or mono-cultures."
Poonam Bir Kasturi, Bangalore
UnQuote

In 2009 the design community from India was represented by proxy at Davos since the NID team was involved in the design of five posters on sustainability that were used as a backdrop by a high power committee of CEO's from the consumer products industries. I had reported about these posters in previous blog posts here on Design for India blog. However this year the India Future of Change team has decided to distribute these posters as a booklet at their events in Davos and the work done in 2009 will now be available widely at the mainstreet in Davos. I hope that the policy makes will take heed.

Another initiative that we did at NID was the mapping and articulation of the diverse and ubiquitous hand crafts skills all across India which we believe to be the foundation for inclusive action and the seeding of the creative economy of the future for India. The outcome of this research effort was the book titled Handmade in India that maps the existing skills and resources of the crafts sector all located in the vibrant meta-clusters across all regions of India as a living resource that is available for creative reinterpretation using design strategy and action in an inclusive and non-exploitative mode. I have written about the underlying intentions and strategies at previous posts on this blog here below. This can be realized if we are able to make the investments needed in innovation and design that can use this resource to seed the changes on the ground in an inclusive manner. Digital version of the book Handmade in India can be downloaded from this link here as a pdf file 337 mb size.

Design for Inclusive Development

Prof M P Ranjan
Design Thinker & Independent Academic
Ahmedabad

Our economists and planners have got used to the idea of measuring progress by the growth and their metrics include industrial production, agricultural production and the growth of money itself in the system along with the notional value of a host of financial instruments and derivatives that reside in the digital space. Politicians have not been told that there could be other ways to measure progress and if they have the theory of economics is very sparse in this area. Design education and innovation in India too has languished in the shade of scientific and technological investments (S&T). The deep-seated belief in the Planning Commission and the Political establishment, both in Government and in the Opposition, is that huge investments in science and technology combined with private entrepreneurship and the profit motive will somehow solve the problems of inclusive growth that is beleaguering the Indian economy. This is a consensus that has played itself out in the IT & software revolution in the Silicon Valley and more money is placed in the S&T kitty but the problems seem to grow, nevertheless. The huge gap between the haves and the have-nots grow by the day and the promises that are held out by the advocates of innovation investments in S&T behold a hot social and political time bomb waiting to explode in all our faces. The other approach is more direct, that of providing direct subsidies through political appeasement that is resorted to by Central and State Governments using pre-poll promises and politically mediated grants and aid that are dished out to the poverty ridden folks through direct action primarily to nurture a vote bank. Unfortunately, here too the delivery system is so porous and corruption so rampant through our society that it permeates the system all the way through the supply chain, leaving a very unsatisfied public that is simmering at the fringes, both urban and rural, all over the country. Our corporate bodies too are no better at addressing these needs with all the disclosures that are coming out in the media on a daily basis these days.

The result of all these plans and actions is the grave political and social unrest that is facing us in the form of a very angry citizen near the bottom of the pyramid who can for the first time see the lives of the other affluent sections and the growing middle class played out in full colour in daily broadcasts of the television channels and the open access through the internet in an age of heightened communication. Charles & Ray Eames had warned us about this impending impact of such disruptive change through extended communication, a change in kind and not in degree they said, in their 1958 India Report and we have not paid heed to this sanguine advice. He had called for the use of design to address the needs and aspirations of a people in the throes of such change but we have perhaps let slip an advantage by not channeling adequate investments to address their dreams and aspirations in close partnership with the people directly. Innovation at the grassroots has become a buzzword in management circles and here the case studies that are celebrated fall into the category of Jugaad (creative make-shift) and not of Design (intentional and sensitive configurations) as we would argue that it should be. Jugaad stands for the creative interpretation of severe limitations and shortages to produce a workable contraption or scheme held together by available opportunity, hope and hard work, always at a fraction of the cost that would otherwise have been available, with most of the action lying in the unregulated space of zero taxation and technical specifications, in many cases illegal. So the celebration is in the extreme cost cutting that has been achieved by the poverty ridden creator and service provider and the rest of us stand in mute respect for the heroic achievement, the response of the poor or a clever service provider to an impossible situation, a sheer act of survival. Unfortunately, Jugaad also fosters a Chalta-hai (make-do) attitude that permeates all our offerings from Government services to low cost infrastructure, products and service solutions that are not sustainable for inclusive development, all lacking in refinement and costly in the long run, creating the platform for a low quality sub-culture far from the rich tapestry of traditional wisdom that are at the very foundation of the Indian society that has somehow survived till date. However is this the only way? Is there another way?

The communication boom and an era of transparency have ensured that the Indian consumers are no longer willing to accept the mediocre when better value is available. For example, in many parts of India the poor have shunned incompetent public education systems to place their child in expensive private schools and in going the extra mile to avail quality where it is on offer, a new phenomenon for both urban and rural India that is communication enabled. However, the design establishment in the country has languished in the face of great apathy from both Government and industry during an extended period of a highly regulated and centrally managed economy and the absence of any real competition. Design schools like the National Institute of Design have suffered from an absence of both funding and vision in recent years and the National Design Policy of 2007 too has a very limited mandate which does not include the huge opportunities that exist for local investments in innovation and design for inclusive development. It stops short of harping on slogans and on the export and luxury product industries as their area of focus. Further, on the education front while several new NID’s are proposed to be funded by Government there is an absence of any new vision statement as to their focus and purpose as if the model exemplified by NID Ahmedabad could be used as a clone for the creation of these new centres in four geographical regions of India, a missed opportunity to address the change that is taking place in our country. The India Design Council, another outcome of the National Design Policy is harping on “Good Design” as a quality benchmark which is product of Western Industry and their consumer marketing focus that is least suited to evaluate design solutions for inclusive development that is now needed in India.

No international design solutions are available that are ready and off the shelf to address the pressing problems of the Indian people such as affordable healthcare, rural and urban sanitation, dispersed quality education at the primary and secondary levels, agricultural and rural tools, rural housing and mobility and a host of other design opportunities across 230 sectors of our economy that are in crying need of design attention. These will have to be addressed locally and innovation and design will be the way forward but the infrastructure for action is not in place since the existing institutes are barking up the wrong tree it seems. The Eames Report and the National Institute of Design in the early years innovated an unique education programme in design that was addressing these very issues but over the last ten years these advances in design education and research were systematically demolished by literally throwing the baby out with the bathwater in their misguided effort to get university status and in the search for qualification rather than content and relevance. The DIPP, the department in Government that handles the NID budgets and the National Design Policy has proved to be patently incompetent to support the design movement in the country and to move it in directions that it needs to be taken if it to be relevant to the creation of a platform for inclusive development. Perhaps their limited mandate to address the needs of Indian industry has made them myopic to the larger roles that design has to play if it to be relevant to our national agenda. Design is not a mere hand-maiden for industrial development but a much broader strategy that can help transform society and feed into the culture forming processes of a country and a region. The evidence of this incompetence is visible in the poor quality of vision and funding that is provided to the NID when compared to the IITs and IIMs, both of which were set up around the same time in the early 60’s. The National Institutes of Fashion Technology (NIFT) was set up in the late 80’s through the Textile Ministry and they used a special export cess that was accumulated with Government to rapidly fund the establishment and growth of a huge national infrastructure that is now recognised as a university of national importance. Further, NID’s faculty are a poorly remunerated lot when compared to their counterparts in any comparable institute or university in India and this I am sure will ensure that the best will veer away from committing themselves to pressing design education roles that are facing the nation today. Perhaps the correct way out of this messy situation is to move the NID’s to a new ministry that is capable of addressing the multi-facetted roles of design action that are needed in India across all verticals and all ministries. My students once proposed a structure and they called for the creation of the Ministry of Design, perhaps as part of the Prime Ministers Office till it can move to the area of Culture where it could find a niche that is appropriate to address the emerging challenges of quality and relevance to society

When I reflect on the various projects done at the NID in the early years from the Electronic Voting Machine to the Jawaja project, through the Chennapatna toy project to numerous textile design projects such as the Dhamadka Block Print project a number of design strategies come to mind. We need to ponder deeply on many of these real world design experiences to cull out lessons that can take us forward to a socially and culturally appropriate application of design action that could bring great value to our population. More recently, our initiatives in Tripura State through the “Katlamara Chalo” project integrates bamboo cultivation with product manufacturing as a means to alleviate rural poverty using local skills, resources and local enthusiasm as the primary resource. We were able to discuss design and develop strategies for the bottom of the pyramid with colleagues at the Indian Institute of Crafts and Design, Jaipur, an initiative of the Government of Rajasthan that is now being managed under a public-private partnership and here we built a more generalized sketch model called “Raindrops and Footprints” that explained the process leading to the selection of the village through local intensive research and the building of an understanding of the local context from which a number of design opportunities are identified and modeled before they are taken through a participatory development process which used the local strengths and resources in a sustainable manner. Here design is not just looking at “Good Form” but at the strategies and approaches along the entire supply chain and at each stage value is unfolded. The attempt was to find local solutions suitable for local application using our macro-micro strategy for design action that are informed by serious research and sustained contact with the beneficiaries through hand-holding and educational contact in the field. This integrated strategy has paid off but the investment of time and effort is considerable to prototype and test such a strategy to be rolled out to various locations using available local resources as the platform for sustainable change. For the first time in India we have a rural community using farm based bamboo to drive a local industry towards self reliance and managed growth. Starting with bamboo products and furniture we see the sustained action providing an uninterrupted supply of raw materials and skill sets that can foster the growth of a decentralized, local and self governed economy that could survive and thrive in the emerging era that I call the “Post industrial and Post-mining era”.

This is a new form of design action not to be confused with the form giving activity of traditional industrial design, although it would include elements from the old form of design thought and action. Here we are proposing that the design action take into account the structure of society along with their macro aspirations, their histories and cultural preferences as a starting point and from here build imaginative approaches for products, services and systems that would include the meta-system, the infrastructure, the hardware, the software and the processware to ensure a perfect fit to the circumstances and requirements of the particular situation. This kind of offering is complex and would need a multitude of knowledge and skill sets to be brought to bear with sensitive social and cultural orientation and with a fine tuned economic and technical feasibility. Design for inclusive development is therefore a multi-disciplinary activity that needs to draw a variety of knowledge and skills in an innovative and future oriented setting that is well informed about the legal and the ethical parameters. In this form it becomes a powerful political activity since it is propositional in the manner in which it visualizes and realizable alternatives for the stakeholders from which the process of selection and decision can begin. It is a democratic activity at the very heart and gives power to the people who are at the location and to those who would be most impacted by its implementation. This shift in design thinking can be better understood through the model that I have proposed that explains the three orders of design – Form, Structure and System – material & functional, aesthetic & socio-economic, environmental and political – all of which need to be addressed in all cases if we are to be assured of its sustainability and relevance to the local context. Under these terms of reference industry and business must take responsibility for end to end offer of service and not just for the delivery of brands and boxes that contain a “Good Design” product but ensure that they serve the purpose that was promised in the first place.

I do believe that design can help here and we may need to make some fundamental changes in our design education approaches and widen the base for action, a shift from a focus on business and industry to the design for public good that is operational at the local community level. These should include the grassroots workers in the design education loop and the content of such education needs to be informed by design insights that are local and rooted in the local reality for which our current crop of textbooks would be found wanting. This will need fresh approaches and enlightened support from the political establishment if these changes are to be forged. I do feel that we need to raise this debate and explore the various roles of design and its potential application that is today ignored by design education and practice alike, including my own school if I may admit here, so that a new sense of commitment is brought into the use of design in areas far outside industry and business. This is one of my mission objectives for setting up the 'Design for India" blog to help create a platform from which I can share my thoughts on the possibilities that I see in my minds eye. I also find the peer review system of the research publications as not so perfect for the dissemination of design insights although it does work wonders for science analysis and knowledge creation but it may be extremely defective for design demonstration since the idea of “design opportunity”, a very specific term – a combination of perception and imagination – excludes the viewer or reader from "seeing" the imagination part of the designers statement and therefore it compels the designer to take the idea far down the visualisation and realization path before it can even dawn on others that the idea is truly credible. This means that we may need to create a platform or even a multitude of platforms for design incubation and development that can be accessible to many across numerous areas of application and these kinds of platforms just do not exist in India today, or if it does, it is dominated by centralized administrative controls that stifle innovation and exploration which is critically needed to make the demonstration. Our policies for faculty research and action need to be liberal and this needs substantial change and autonomy for the ‘Maverick innovator” with good intentions and value systems in place to do their innovative work. Some of us have had to battle hard to achieve even a small degree of autonomy of action and this is not a good climate for addressing these complex problems which surround us here in India in an effective manner. We need new institutions and whole new mind set to address these complex issues at hand.

How do we create such autonomous and decentralized action strategies and how do we roll this out across our Universities and Institutes of design action? This will be one of the central questions that can change the current impasse in development approaches dealing with poverty in many parts of India. There are no simple answers but we will need to look deeply at our experiences in the field and build new institutes and strategies that can use the promise of design to find approaches to address these complex needs. The current conviction that we hold is the use of a macro-micro design strategy which has been developed after years of application and we need to do more before we can spread this deep conviction that we hold to others who hold the purse string in our countries where real action is needed today.

Prof M P Ranjan
Design Thinker & Independent Academic, Ahmedabad

Friday 31 December 2010

Film making at NID: A design form or is it art?

Alpavirama 2011: NID film festival and conference


Prof M P Ranjan
Alpavirama 2011 is an event that includes a short film competition, a retrospective of select NID films and a seminar on film making and the design space, all conducted under the banner of NID in its 50th year of existence. Prof Arun Gupta a film maker and teacher at NID who coordinates the cinema short film conference and festival at NID asked me to comment on the forthcoming event on my blog so I raise the question – is film making Art or Design? To answer that question you may need to attend the conference and see the offerings from students and professionals who have managed to get their short films included in this forthcoming event at NID, Ahmedabad.

Image: Stills from “Chaattalmazha” by Ahsam K R, one of the short films that has been shortlisted for screening at Alpavirama 2011 festival and seminar.


I have however retired from NID services at the end of last month and will move on to a new role of active engagement with design that matters in India and elsewhere. I have been contemplating a change in my blog posts that can be unfettered by official institutional strictures or censorship and over the past few months I have been travelling from country to country and in these journeys I was fortunate to meet some remarkable design thinkers and activists who could be the subject of some future posts in the new year ahead, a renewed Design for India platform that has now seen over 1,00,000 visitors clocking over 2,50,000 page views from 8000+ cities in its first avatar that started in June 2007. I have been invited to speak at a number of international events in Davos, Milan, Shanghai and Atlanta in the coming year and at events in Delhi, Jaipur and Ahmedabad, all exciting and I do look forward to being "retired by NID and from NID" as a Design Thinker and an Independent Academic at large living and working out of Ahmedabad. I had a wonderful farewell party at NID last month and a huge flow of messages on Facebook wishing me well in my retired life, thank you all. Wish you all a very happy and eventful new year ahead.


Image: Stills from the farewell event at NID and the retirement poster from former and current students at NID.


Prof Arun Gupta has sent me a detailed mail outlining the festival at NID and the related events that form part of Alpapavirama 2011 from 18 to 20 February 2011. More information will be available at these links below:
Alpavirama 2011 - South Asian Short & Documantary Film Festival
Alpavirama on Facebook
A little bird tells me that some of our well established graduates from the film, TV and advertising industry such as Sonal Dabral, Anirudh Sen and Shetal Sudhir will be sharing their work in person besides many luminaries from Asia and the world.

Prof. Arun Gupta's mail with the details are quoted below:

I Quote:


Introduction
In celebrations of cinema short films are generally overlooked, compared to the conventional full length feature films. There is something intrinsically special about short films. Short films are like life itself, with myriad colours and nuances, each transient yet for ever. There are many quirky, intimate, unfinished aspects of human existence which can best be conveyed only in a short film format. Further, since this kind of filmmaking faces less commercial pressures (cheaper to produce, hence financial gain not the only consideration), it is more likely to explore cinematic form and frontlines, allowing marginal and non-mainstream stories to be told.

People involved in making short films mostly just stop there; and lot of films thus never reach the audience, their authors neither having the will nor the wherewithal to proceed further. The available exhibition avenues haven’t also caught up with the noticeable increase in the number of short films being made. Further, most such spaces are dominated by older established filmmakers, leaving no platform for the large number of under-30 talents. There is need for a venue and an occasion where these young, enthusiastic and often innovative filmmakers are recognized and celebrated.

At the Film & Video Communication department in the National Institute of Design, Ahmedabad we have been promoting short filmmaking for over two decades now. Through these years our students and faculty have created numerous short fiction and documentary films, and the artistic quality and social relevance of these films have been recognized the world over. Our alumni occupy important creative positions in the moving image industry, in India and abroad. Thus its time (in the Golden Jubilee year of NID) the Film & Video Communication department of the National Institute of Design plays a more active role in establishing a credible exhibition platform for short films – especially those given life by the under-30.

The 21st century is commonly believed to belong to Asia. Within Asia, South Asia plays a very important role. It is at once a point of arrival and departure, a seamless link between the so-called orient and the occident. But the subcontinent’s enormous (and increasingly demonstrated) potential has been needlessly inhibited by fratricidal dissension & strife. South Asian short films are alive to these dilemmas, the filmmakers subtly foregrounding the frustrations, pain and promise of south asian life, in their cine tales, underscoring the basic desire of all human beings for peace and harmony.

COMPETITION -
For the Alpavirama 2011 competition section short fiction and documentary films, not-less-than 3 minutes and not-more-than 30 minutes long, will be eligible to participate. The film(s) should have been produced after 1st January, 2009 and should have been directed by a young person (under 30 years, as on 1st January, 2011), who is a citizen of and ordinarily resident in any of the SAARC countries (Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka). The subject matter of the film should also broadly deal with South Asia, its people and their lives.

Each film selected for the competition will be screened at least once during the festival. The competition Jury would comprise of eminent individuals selected from the fields of cinema, arts, culture and academics, from India/South Asia.

Awards (Golden Commas) will carry a cash component as well as a trophy. All films selected for competition will get a Certificate of Participation.

RETROSPECTIVE -
For over twenty years, the students of the department of Film & Video Communication at the National Institute of Design, Ahmedabad have been making short fiction and documentary films, as part of their regular course structure. Many of these films won national and international recognition in the years they were made, but have subsequently not been seen or heard about. Hence a representative retrospective package of NID Film & Video student films, produced in the last two decades, will be curated and presented in the festival. Alumni whose works feature in the retrospective will be encouraged to be present during the festival, to lead the pre and post-screening dialogue.

SPECIAL PACKAGE -
The fast pace of China’s growth in recent years have left several old international hegemonies panting behind. Hong Kong, as China’s emblematic entranceway, is a city undergoing intricate and provocative change, with its medley of communism and capitalism, vertical and horizontal, expatriate and local, Cantonese and Mandarin. It would thus be very interesting to find out how the young Hong Kong filmmakers, living amidst these complex shifts, record & interpret life around them.

At Alpavirama 2011 there will be a Special Package of selected contemporary documentary and short fiction films from Hong Kong. Efforts would be made to invite some of the young filmmakers from Hong Kong, whose works feature in the package.

SEMINAR (Creative Seconds? - Ads, Promos and PSAs)
Many established filmmakers started their careers making under-a-minute films. This is where they polished their craft and learnt the ropes of the business. Some moved on, to longer duration formats. Some occasionally returned, for quick money or to revisit the aesthetic and communication challenges of the very short film.

NID Film & Video alumni have consistently made a name for themselves in the world of advertising films and television channel promotionals. It’s natural therefore for Alpavirama 2011 to ask the question – are these under-a-minute ads, promos and psa’s as imaginative an activity as a longer duration film – and what are the specific features which make these seconds so special ?

Alpavirama 2011 will have a half-day seminar on this topic, with experts presenting their views and subsequently taking part in a group interface with the audience.

Selected Films for Alpavirama 2011 COMPETITION
(1) Avargalluka / Dir: Alfred Prakash (Tamil-LV Prasad Chennai-India)
(2) Bedtime Story / Dir: Sandhya Daisy Sundaram (English-FTII Pune-India)
(3) Chal Meri Luna / Dir: Hardik Mehta (Hindi-Gujarat-India) (http://vimeo.com/11262381)
(4) Dhuruva Natchathiram / Dir: Alfred Prakash (Tamil-LV Prasad Chennai-India)
(5) Eidiyaan / Dir: Aman Kaleem & Mohd Irfan Dar (Kashmiri-Jamia Delhi-India)
(6) Innocence, Medium: Water Colour / Dir: Al-Haseeb Nomanee (English-Dhaka-Bangladesh) (http://vimeo.com/11313427)
(7) Jhat Pat Ghich Pich / Dir: Varun Halder (Hindi-Children's Filmmaking Workshop Delhi-India) (http://www.youtube.com/watch?v=aL8vnHAAtHA)
(8) Kal / Dir: S Manjunathan (Tamil-LV Prasad Chennai-India)
(9) Kalu / Dir: Naveed Anjum (Punjabi-NCA Lahore-Pakistan)
(10) Khel Khel Mein / Dir: Radha Kain (Hindi-Children's Filmmaking Workshop Delhi-India)
(11) Kusum / Dir: Shumona Banerjee (Bengali,English-SRFTI Kolkata-India) (http://www.cultureunplugged.com/play/3899/Kusum---The-Flower-Bud)
(12) Mera Ghar / Dir: Abhay Kumar (XIC Mumbai-India)
(13) Not Born Heroes / Dir: Vishesh Mankal (Hindi-Marwah Studio Delhi-India)
(14) Paci / Dir: J D Imaya Varman (Tamil-Vadalur Tamilnadu-India) (http://www.youtube.com/watch?v=v_hwyTXaCGQ)
(15) Poka / Dir: Ishanee Sarkar (Bengali-NID Ahmedabad-India)
(16) Pushpendra Pandey, Extra / Dir: Ankit Mehrotra (Hindi-TV Direction FTII Pune-India) (http://vimeo.com/10058792)
(17) Shyam Raat Seher / Dir: Arunima Sharma (Hindi,English-FTII Pune-India)
(18) Sound of Time / Dir: Pema Tshering (Thimphu-Bhutan)
(19) Samudra Ke Bare Mein / Dir: Malhar Salil (Hindi-NID Ahmedabad-India)
(20) Idhuvam Love Story Dhanga / Dir: G Bharani (Tamil-LV Prasad Chennai-India)
(21) Titli Udi / Dir: Payal Kapadia (Hindi-Sophia Polytechnic Mumbai-India) (http://vimeo.com/9151026)
(22) Trapped / Dir: Swapnil Ashok Kumawat & Prasad Bhardwaja (Hindi-Pune-India)

Documentary
(23) The Boxing Ladies / Dir: Anusha Nandakumar (Hindi-SRFTI Kolkata-India)
(24) Burning Paradise / Dir: Nisar Ahmed (Urdu,Pashto-NCA Lahore-Pakistan)
(25) Cinema Making Peace? / Dir: Nisar Ahmed (Urdu-NCA Lahore-Pakistan)
(26) I Woke Up One Morning And Found Myself Famous / Dir: Sumit Purohit (Hindi,English-BFA Baroda-India) (http://vimeo.com/11762097)
(27) In Search Of My Home / Dir: Sushmit Ghosh & Rintu Thomas (Hindi,Burmese,English-Jamia Delhi-India) (http://www.youtube.com/watch?v=jEQCm-MexAA)
(28) Missing Vultures / Dir: Muhammad Ali Ijaz (Urdu,Punjabi-NCA Lahore-Pakistan)
(29) My Armenian Neighbourhood / Dir: Samimitra Das (English-SRFTI Kolkata-India)
(30) The End Of Flight / Dir: Tariq Thekaekara (English-Srishti Bangalore-India) (http://vimeo.com/16215242)
(31) Sawaal / Dir: Dawood Tareen (Urdu,English-NCA Lahore-Pakistan) (http://www.youtube.com/watch?v=lO7exvXDreU)

Selected Films for Alpavirama 2011 RETROSPECTIVE
01) TOTANAMA (1991 / Fiction / Workshop with students conducted/directed by Chandita Mukherjee)
02) RAILWAY CLERK (1993 / Fiction / Student Director: Sherna Dastur / Faculty Guide: Binita Desai)
03) I SING THE BODY ELECTRIC (1997 / Documentary / Student Director: Shalini Ghosh / Faculty Guide: Akhil Succena)
04) LISTENING TO SHADOWS (1998 / Documentary / Student Director: Kaushik Sarkar / Faculty Guide: Arun Gupta)
05) STARRING ANJU SRIVASTAVA (2003 / Fiction / Workshop with students conducted/directed by Aniruddha Sen)
06) SAWAN KI GHATA (2005 / Fiction / Student Director: Pryas Gupta / Faculty Guide: SB Saksena) (http://www.youtube.com/watch?v=Trvt5HlgbZ8)
07) BANNUBHAI SEHNAIWALA (2005 / Documentary / Student Director: Adityan M / Faculty Guide: SB Saksena)
08) ONE SHOW LESS (2005 / Documentary / Student Director: Nayantara Kotiyan / Faculty Guide: Milindo Taid) (http://www.cultureunplugged.com/play/3702/One-Show-Less)
09) IS MODH PAR KUCH NAHI HOTA (2005 / Fiction / Student Director: Hitesh Kewalya / Faculty Guide:Arun Gupta)
10) WORDS IN STONE (2005 / Documentary / Student Director: Akhila Krishnan / Faculty Guide: Vinayan Kodoth)
11) PRAKASH TRAVELLING CINEMA (2006 / Documentary / Student Director: Megha Lakhani / Faculty Guide: Arun Gupta) (http://www.youtube.com/watch?v=dN5oMpfvT34)
12) SARAAI (2008 / Documentary / Student Director: Prachi Mokashi / Faculty Guide: Arun Gupta) (http://vimeo.com/2376992)
13) TRAN EKA TRAN (2008 / Documentary / Student Director: Aastha Gohil / Faculty Guide: Arun Gupta) (http://vimeo.com/11516664)
14) PURNA VIRAMA (2008 / Documentary / Student Director: Ujjwal Utkarsh / Faculty Guide: Arun Gupta) (http://vimeo.com/5505853)
15) THE FURNISHED ROOM (2008 / Fiction / Student Director: Priyanka Chabra / Faculty Guide: Amit Dutta) (http://vimeo.com/8570638)
16) CHAATTALMAZHA (2009 / Fiction / Student Director: Ahsam KR / Faculty Guide: Arun Gupta )(http://www.cultureunplugged.com/play/2007/Chaattalmazha)

Alpavirama 2011 SPECIAL PACKAGE from Hong Kong
From: Hong Kong Academy for Performing Arts
(1) Merry X'mas (Dir: Au Man Kit)
(2) The Story of Ah Poon (Dir: Tsim Ho Tat)
(3) A Day in a Life (Dir: Kwok Zune)
(4) The Monk (Dir: Chan Siu Hei)
(5) Homecoming (Dir: Kwok Zune)
(6) A Ferry Tale (Dir: Kwan Man Hin)
(7) Genesis (Dir: Cheung Timothy)

From: City University of Hong Kong
(8) This Pair (Dir: Wong Yee Mei)
(9) X’Mas Tree (Dir: Sin Tsz Man, Jun)

From: Hong Kong Baptist University
(10) Sophia’s Promise (Dir: Zhang Duanyang)

Arun Gupta
Senior Faculty, Film & Video
Festival Director, Alpavirama 2011
National Institute of Design
Paldi, Ahmedabad - 380007, India

email: guptarun(at)nid.edu
Ph: +91-79-26623692
Fax: +91-79-26621167
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

UnQuote


Yes, some forms of film making are indeed art, expressive in intent and form, exploring life and nature as only an artist can do with the artistic licence provided by society. However, the other forms are at the very heart of design and design thinking and in this form it is perhaps the most potent form of design action since it can be driven by intentions and act on society in ways that bring sweeping change through behavior change and support social action that is impossible with the mere design of material artefacts. The medium is the purveyor of the message and much more if it is wielded by a trained and sensitive design thinker and a political activist. Today in the age of transparency of Wiki-leaks and the RTI act in India along with easy access to MP3 recorders and MP4 and HDTV cameras in all digital devices and in mobile phones it is an invitation to the citizens at large to join the communication design action to foster change for the good and in the process shake up the establishments that are proving to be corrupt in many ways. Come and see for yourself.

Prof M P Ranjan

Tuesday 17 August 2010

HfG Ulm and Basic Design: Conference at Kolkata: 28 September 2010

LOOK Back – LOOK Forward: HfG Ulm and Basic Design for India


Prof. M P Ranjan
New: Revised Poster and Registration Form
Download Conference Poster
Download Conference Registration Form


Image: Revised Logo for HfG Ulm Conference on Basic Design at Kolkata
Conference Title:

LOOK Back – LOOK Forward: HfG Ulm and Basic Design for India


Last date for registration: September 20, 2010 (Participation limited to 100 participants only - please register early) Conference on 28 September 2010 at Kolkata
Download Conference Information and Registration form
Download Conference Programme and Detailed Schedule: 1.1 mb pdf file
Download Conference Registration Form; 157 kb pdf file
Download Conference Poster, Programme and Speaker profile A3 size 265 kb two page pdf file

Venue & Schedule:


Rabindranath Tagore Centre, Kolkata (ICCR)
9A, Ho Chi Minh Sarani, Kolkata - 700 071
behind Tata Centre , Chowringhee Road

28 September, 2010 : Full-day Conference-cum-Workshop on Basic Design Education: 9.30 a.m. to 5.30 p.m.

Organisers:


National Institute of Design (NID), Ahmedabad – in collaboration with
Goethe-Institut / Max Mueller Bhavan Kolkata
HfG-Archive Ulm & IfA (Institute for Foreign Cultural Relations, Germany) Stuttgart
Rabindranath Tagore Centre, Kolkata (ICCR)

Background:


After the successful one day event at Bengaluru in March 2010, this is the second in the series of conferences based on the spirit of the HfG Ulm pedagogy for design education and its impact on India. The HfG Ulm, which started as a continuation of the Bauhaus experiments in design education under one of its former students – Max Bill, soon veered from a foundation in art to a science and society focus under the leadership of Tomas Maldonado. The HfG Ulm faculty, all eminent teachers and thought leaders in their field, experimented with design education like never before and documented the results of teaching in a series of 21 journals published between 1958 and 1968. These ten years of intense research and theory building and sharing has had a lasting impact on the world of design education and the availability of these journals being one of the major factors for this durable influence. Selected papers from these volumes located in the NID Library were reproduced for a conference on design education in 1989 by Prof Kirti Trivedi at Industrial Design Centre, IIT, Powai and these have been a further source of inspiration for Indian design teachers over the years. These journals are now available as part of the conference kit in a DVD compilation that can inform and inspire design teachers interested in the subject.

The HfG Ulm impacted the world of design through its direct professional action with industry, memorably with Braun and its successful range of products that hit the market in 1955 and continued with other product successes that can be called the Ulm style of meticulous detailing and clean functional form. Hans Gugelot was among the lead drivers along this track. Other teachers such as Otl Aicher influenced major corporations such as Herman Miller and Lufthansa with significant contributions in graphic design. The closing down of the HfG Ulm in 1968 saw the scattering of its faculty and students across the world, each steeped in the Ulm ideology of public good with design theory and action, resulting in significant action on the ground in the form of new design education in Latin America by Gui Bonsiepe, in India by Sudhakar Nadkarni and H Kumar Vyas and in Japan by Kohei Suguira and Sutaro Mukai, besides the numerous other influences in Europe and the USA that continue to this day.

The Ulmer Museum/HfG-Archiv has brought together the various threads of the Ulm school in a unique exhibition called ulm: method and design / ulm: school of design 1953-1968 with archival objects, classroom assignments and multimedia exhibits never before seen in India. The exhibition is presented in India by the Goethe-Institut/Max Mueller Bhavan, in collaboration with IfA (Institute for Foreign Cultural Relations, Germany) Stuttgart and offers us the opportunity to both “LOOK Back - LOOK Forward: HfG Ulm and Basic Design Education for India”, a title that aptly sums up the objective behind the intensive one-day conference/workshop on September 28, 2010 at Rabindranath Tagore Centre, Kolkata (ICCR), as well as to draw inspiration from the path-breaking work at Ulm and reflect on the path forward here in India. An impressive catalogue published by Hatje Cantz (ISBN 3-7757-9142-6) provides rich background research content on the school and the exhibition. Basic Design is the term used by HfG Ulm to describe the preparatory courses and abstract assignments developed to foster core capabilities in design action and design thinking while nurturing the sensibilities and abilities of a designer.

Participants:


Design teachers and teachers from other institutes interested in design pedagogy, including design research, design management and technology & design professionals interested in design education.

Registration Fee:


Individual designers and faculty : Rs. 2000/= each
Team of 5 faculty per school from India : Rs 5000/= per team

Exhibition Venue: Rabindranath Tagore Centre, Kolkata (ICCR)- opens September 25, 2010

Conference Venue: Rabindranath Tagore Centre, Kolkata (ICCR)– September 28, 2010
Abanindranath Tagore Gallery and Conference rooms, 9A, Ho Chi Minh Sarani, Kolkata - 700 071, West Bengal, India.

Organising Institutions


National Institute of Design, Ahmedabad – Prof. Pradyumna Vyas, Director
Goethe-Institut / Max Mueller Bhavan, Kolkata – Dr. Reimar Volker, Director
HfG-Archive Ulm & IfA (Institute for Foreign Cultural Relations, Germany) Stuttgart
Rabindranath Tagore Centre, Kolkata (ICCR)

Keynote Speakers:


Daniela Baumann, Research scholar, HfG-Archive Ulm, Germany
Prof. Kirti Trivedi, Industrial Design Centre, IIT Powai

Prof Sudhakar Nadkarni, Dean, Business Design, Welingkar Institute of Management Development & Research, Mumbai

Conference Chair:


Prof M P Ranjan, NID, Ahmedabad

Co-Chair:


Prof Suchitra Sheth, CEPT University, Ahmedabad

Registration:


Registration fees are payable by Demand Draft drawn in favour of “National Institute of Design” payable at Ahmedabad.
Registration Form duly filled with Demand Draft attached shall be delivered to National Institute of Design, Paldi, Ahmedabad 380 007

Last date for registration: September 20, 2010
(Participation limited to 100 participants only - please register early)

Address for communication and registration

1st contact: National Institute of Design, Ahmedabad
Avinash Bhandari
Conference Coordinator
Outreach Programmes
National Institute of Design,
Paldi, Ahmedabad 380007
Tel: (off) 91 79 26623692
Fax: 91 79 26621167 / 26605240
conference email: outreach@nid.edu
www.nid.edu

2nd contact: Goethe-Institut / Max Mueller Bhavan, Kolkata
Sharmistha Sarker
Programme Officer
033 2486 6398
Goethe-Institut / Max Mueller Bhavan
8, Ballygunge Circular Road
(Pramathesh Barua Sarani)
Kolkata - 700 019 India
Tel: +91-33-2486 6398
Fax: +91-33-2486 5188
email: sarker@kolkata.goethe.org

Detailed Programme:


The one-day conference at Kolkata follows the opening of the touring exhibition ulm: method and design/ulm: school of design 1953-1968 September 28, 2010. Participants at the conference are encouraged to visit to exhibition before the event which is adjacent to the venue.

September 25, 2010 onwards (Exhibition venue: Rabindranath Tagore Centre, Kolkata (ICCR), Kolkata)

Exhibition: (optional for participants) Inauguration of the exhibition at the Rabindranath Tagore Centre, Kolkata (ICCR), Kolkata organised by the Goethe-Institut / Max Mueller Bhavan Kolkata.

September 28, 2010 (Conference venue: Rabindranath Tagore Centre, Kolkata (ICCR), Kolkata)

LOOK Back & LOOK Forward: HfG Ulm and Basic Design Education for India



9.30 am to 10.00 am Registration and informal get together. Seating for the Plenary Sessions in Abanindranath Tagore Gallery and the Reflection Session in conference rooms. Seating plan to be mixed across design schools with seats and Break-Away groups assigned at the registration. This will facilitate the workshop sessions and encourage participation by all members.

Conference Session One: LOOK Back: Hfg Ulm and Basic Design for India



10.00 am to 10.30 am : Opening remarks by organizers – Introduction to Purpose and mission of the conference.

10.30 am to 11.00 am Keynote 1: Daniela Baumann, Research scholar, HfG-Archiv Ulm, Germany – Focus on the pedagogy of HfG Ulm and its spread of key messages to other centres over the past 50 years.

11.00 am to 11.30 am Keynote 2: Prof. Kirti Trivedi, Industrial Design Centre, IIT , Powai – The Pedagogy of Basic Design at HfG Ulm– its growth and development in Asia after Ulm.

11.30 am to 12.30 noon Panel Discussion 1: Moderated by Prof Suchitra Sheth, CEPT University: Multi Institutional experience of Basic Design and pedagogy propositions from experiences in design education. panel discussions by five invited speakers from Indian design schools to reflect on various threads of influences across design subjects. Session will map the contours of Basic Design and Foundation programmes at leading schools in India today.

12.30 pm to 1.30 pm Lunch Break (lunch served at venue)

Conference Session Two: LOOK Forward: Future of Basic Design Education


1.30 pm to 3.30 pm: Break Away Sessions – World Café Format
Group 1: Senses: Sensitising Perception
Group 2: Knowledge: Broad World View
Group 3: Ethics: Attitudes and Values
Group 4: Culture: Understanding Context and Field Contact
Group 5: Skills: Actions and Abilities – Competency and Confidence

Conference Session Three: LOOK Forward: Reflections on Design Education


3.40 pm to 5.30 pm Presentations by Break Away Groups. The lessons from the debates and the key take-aways are summarised from all groups by one representative from each group.
(10 minutes including discussions from the floor)

5.00 to 5.30 pm Reflective Keynote Panel, commentaries by eminent design teachers moderated by Prof M P Ranjan, NID with Prof Sudhakar Nadkarni and keynote speakers. Building a checklist of action points and sharing these with the forum. Towards a policy for action by Indian design education.

6.00 pm to 8.00 pm Guided tour of the HfG Ulm Exhibition (optional for participants)
~

Wednesday 30 June 2010

Unsung Heros of NID: An interview with a carpenter

NID History from the grassroots: Nathalal Vavadia speaks about his journey at NID

Prof M P Ranjan

NID is approaching its 50th year since its inception in 1961 and there are many official events and activities that are being planned to celebrate the arrival of the landmark year. Here on this blog we have started an unofficial but sustained effort to try and look at all kinds of people who had contributed to the making of this great institute at Ahmedabad and from these glimpses we hope to shape a more complete view of the making of NID. Nathalal Vavadia who retired today speaks about his experiences and we will try and bring many more such interviews in the days ahead.

Image01: Nathalal Vavadia in various moods during a brief interview today, the 30th June 2010, the day he retires from NID after serving as a carpenter in the wood workshop for 40 years.



Nathalal Vavadia: Carpenter at NID remembers the good times from Ranjan MP on Vimeo.

Image02: Video interview with Nathalal Vavadia. Duration 12 minutes.


Nathalal Vavadia joined NID in 1970 as a carpenter in the wood workshop. He contributed to the NID building work as well as in producing the furniture designed by George Nakashima which was produced in batches at NID through the 70's to the 90's.

He remembers the people at the workshop and the intense work culture at NID during his tenure at NID. He retires from service today, 30 June 2010 and in an interview here he shares some of his experiences and insights on the history of NID as a centre of excellence. The interview is in Hindi but it provides a glimpse of what NID was in the 70's and 80's and provides some insights into the work culture of the institute in those days.

Prof M P Ranjan

Monday 24 May 2010

Activity Theory: Keynote at a conference at the Aalto University

Keynote Presentation at FISCAR 2010 at Aalto University, Helsinki


Prof M P Ranjan


Raindrops & Footprints: Reflections on Design enabled development models for India.
Prof M P Ranjan
National Institute of Design
Ahmedabad, India

Image 01: Screen shots of the visual presentation used to support the keynote lecture at the FISCAR 2010 conference in Helsinki.


Abstract of paper prepared for a keynote presentation at the Nordic Conference on Activity Theory and the Fourth Finnish Conference on Cultural and Activity Research “Perspectives on social creativity, designing and activity” to be held at Helsinki from 23 to 25 May 2010

The author has been a design teacher at the National Institute of Design from the early 1970’s and has been involved in the teaching of design theory as well as conducting design research in the areas of industrial design for development with numerous experiences in the small scale and craft based production situations in India. Much of his professional and educational initiatives are focused on using traditional craft skills that are an abundant ability in India as a development resource that could address severe problems of poverty and unemployment in vast areas of rural India. Each design project experience conducted over the years offered new insights into the complex problems that were being faced by professionals trying to intervene in the sectors of need in India and these insights were translated into visual models that were used to inform students as well as future initiatives in these sectors.

The subject of this conference gives us the opportunity to reflect on these series of insights and to map out the contours of the theory of design based crafts interventions that emerged from the National Institute of Design over the past 50 years of exploration and design action in the field. The author’s personal background of having been born into a family of a craftsman carpenter who later built his business enterprise in the manufacture of wooden toys and furniture for children provides an extended backdrop for this investigation and reflection into the models for development that emerged and were tested through repeated interventions in the field. These refined and partly validated models are offered here with historical and personal references to the numerous projects that helped shape the insights and the specific models of development that have gone to create the “Macro – Micro Strategy for Development” that has been used to build a sustainable village based enterprise that is currently in progress as a test case in the bamboo based enterprises in the State of Tripura in Northeastern India. Each project experience brought in specific insights that are expanded and detailed to give a framework for the theory that has informed our actions over the years.

Learning from the field has been a much repeated mantra at the NID and its education slogan has always been “learning by doing” which in turn meant that those of us who lived and worked at the Institute were privy to hundreds, if not thousands of individual projects, all of which brought back fresh insights that we hope these reflections will reveal at least in part. There is an underlying theory that emerged and it will the attempt of this paper to try and articulate some of the contours of this theory by using the models that have emerged over the years and those that were used in the classes through which generations of NID students have been trained.

The paper will be supported by specific case studies to summarise the progressive findings from the field based experiences and the intermediate and cumulative strategies that were adopted for the numerous field based interventions carried out by the author and his colleagues at NID in the area of design for development. The paper will be accompanied by a visual presentation that would provide visual evidence of the context as well as the design offerings and alongside this will be the theory and the models and strategy diagrams that emerged as an outcome of these investigations, specifically those that were used to advocate future action in the field.

Download Full Text of presentation here as a pdf file 248 kb size

Download Visual presentation as a pdf file 8.3 mb size

Download Voice file of the keynote lecture as an mp3 file 45 MB size

Prof M P Ranjan

Wednesday 14 April 2010

Look Back Look Forward: The Bengaluru event

Look Back Look Forward: HfG Ulm and design education in India, a brief report on the one day event at the Taj West End in Bengaluru on 6th March 2010.


Prof M P Ranjan
The one day conference at Bengaluru will be remembered for a long time by the participants, all teachers and design professionals interested in design education coming from several leading design schools in India. So much passion was released in the 24 round table discussions, only a small fraction of which can be captured here in the links and resources that we have been able to collect and create. Two workshop sessions, each of two hours duration across the twelve round tables each with eight participants and some observers kept all of us deeply involved on the subject of design education for India. This meeting will have an impact on the shape of design education in India since tere is the promise of a follow up meeting later in the year and with the sharing of the Ulm Journal as a digital resource as part of the conference kit the schools in India have for the first time access to the rich reflections that the Ulm masters had assembled in the 21 issues that were published between 1955 and 1968 when the HfG Ulm was finally closed down.

Image01: Thumbnail images of the HfG Ulm Exhibit at Chitra Kala Parishath and the registration session at Taj West End on the next day.


Image02: Thumbnail images of the conference participants during breaks as well as at the round tables during the keynote sessions.


We now invite all the participants to join us in our analysis of the event and the proceedings for which we shall make available and share below the links to all the lectures and presentations made during the day as well as a host of other resources that can aid the proposed analysis of the discussions and events of the day. The first set of links are for the eight voice files arranged in the order in which the events happened at the conference. The opening session had Dr Evelyn Hust of the Goethe Institute, Bengaluru make her opening remarks with Prof M P Ranjan making remarks on behalf of Director NID who could not attend and then on to introduce the format of the conference, keynotes and workshop sessions, as planned. The morning session that followed had three events – the first keynote lecture by Marcela Quijano, Curator, HfG Ulm Archive, and the second keynote by Prof Sudha Nadkarni, Dean, Welingkar Institute of Management where he shared his experience as a full time student at HfG Ulm in the early 60’s. (for voice recordings see the links below). Marcela Quijano gave us an overview of the pedagogy of the Ulm masters and the historical setting in which the design education experiments were conducted at the HfG Ulm.

Image 03: Thumbnails of the Table Cards, each with one HfG Ulm Master as listed: 01: Max Bill, 02: Otl Aicher, 03: Inge Aicher-Scholl, 04: Tomas Maldonado, 05: Hans Gugelot, 06: Walter Zeischegg, 07: Herbert Ohl, 08: Gui Bonsiepe, 09: Herbert Lindinger, 10: Horst Rittel, 11: William S. Huff, 12: Konrad Wachsmann.


These two keynote presentations of the morning set the tone for Looking Back at the legacy of Ulmer Model in terms of their design pedagogy and this was followed by the first Workshop session – Look Back – that lasted two hours, at the end of which each of the twelve tables made brief presentations on their findings about the salient aspects of HfG Ulm pedagogy. Each table was named after one of twelve selected Ulm teachers in the order listed below:

Table 10 : Horst Rittel
Table 09 : Herbert Lindinger
Table 04 : Tomas Maldonado
Table 03 : Inge Aicher-Scholl
Table 02 : Otl Aicher
Table 05 : Hans Gugelot
Table 08 : Gui Bonsiepe
Table 11 : William S. Huff
Table 12 : Konrad Wachsmann
Table 07 : Herbert Ohl
Table 06 : Walter Zeischegg
Table 01 : Max Bill

Each table had a set of provocation cards that carried quotes from the Ulm masters while these cards were also shown on the large projection screen as an automated slide show. Each quotation raised one issue that would be critical for the Ulm pedagogy and these provided the point of departure for the table discussions that were carried on in real earnest by all the participants. Each table also had table think sheets on which the participants were asked to make their doodles and notes as the discussions and devbates progressed at each table. These “Table Think Sheets” were collected at the end of the session and these too are made available here at the link below.

List of 8 voice files and resources for download
01_Opening Session_MPR Hust.mov – 12 mb
02_Keynote_Marcelo Quijano.mov – 27 mb
03_Keynote_Sudha Nadkarni.mov – 35 mb
04_Intro to_Look Back WS.mov – 9 mb
05_Round Table_Look Back.mov – 47 mb
06_Keynote_Kumar Vyas.mov – 54 mb
07_Keynote_Wolfang Jonas.mov – 61 mb
08_Round Table_Look Fward.mov – 49 mb

Image 04: Navigation screens from the Look Back Look Forward conference resource interactive DVD. These nine screens are from the root level pdf file and each item or image on the pages takes one to the respective file or page. The Index page is level zero, while the other pages are numbered from 1 to 8.


The conference resource DVD is packed with design education resources from HfG Ulm as well as from NID, Ahmedabad. Page two provides links to the numbered Journals from the HfG Ulm from 1 to 21 issue of the Journal, all scanned and made available as digital pdf files thanks to the kind permission from Prof Gui Bonsiepe who edited these volumes at Ulm. These Journals were published from 1955 till the last issue in 1968 when the school closed down under dramatic circumstances. These were available in India only in the NID library and for the first time these are made available to Indian design educators and researchers to understand the Ulm school’s unique pedagogy since these hold a rich resource of reflections from the Ulm teachers. Volume 3 was missing from the set all these years and we now have a copy thanks to the Ulm Archive Curator, Marcela Qujano, who gave us a copy for the Library which is now made available here as a digital pdf file at the link below, and this completes the set.

Download the “Look Back Look Forward” conference resource interactive DVD here:
Look Back_Look Forward_DVD.zip – 968 mb
Ulm 3.pdf – 3.2 mb (This issue was not included in the DVD since it did not exist in the NID Library and a copy was given to us by Marcelq Quijano when she arrived in Bengaluru for the conferfence.)

Page zero, or the opening page, is the Index with hyper-links to the other eight pages. Page two contains links to selected documents from the NID history and includes the Eames India Report of 1958, The MOMA catalogue of 1957 of classic design from USA and Europe whose prototypes are in the NID archives, NID Documentation 1964-69, The Ahmedabad Declaration of 1979, Design & Environment (1982), select faculty papers (1991) and the Proceedings of the DETM Conference (2005) and so on. Page four contains 16 papers and presentation files that record the progress of the Design Concepts and Concerns Course at NID where design thinking and design theory have been introduced to NID students from 1988 till date, evolving over the years to give NID education its distinctive identity. Page three has reports prepared by NID for the setting up of three sector specific institutes for design education in India. Other pages contain all the artworks for the conference graphics and table resources as well as the photographs from the Ulm Archive exhibit when it opened at the NID Gallery.

The visual slide shows or text resources for the keynote presentation are available for download here below and these can be viewed along with the voice files of the proceedings located above.
Keynote 01: India_Look back_Marcela Quijano.pdf – 5 mb
Keynote 02: NID Banglore Keynote at Ulm conference_Nadkarni.pdf – 36 mb

Keynote 03: Learning at NID- Then and Now, H Kumar Vyas (final).pdf – 1 mb
Keynote 04: Wolfgang Jonas_Ulm Conference_Keynote.pdf – 14 mb

Pictures of Bangalore event – Folders in .zip format each containing many selected pictiures in jpg format are available here for download (see list below)
Picture sets of Bangalore event in jpeg format
01_Ulm_Blore_PreConference.zip – 98 mb
02_Ulm_Blore_LookBack.zip – 79 mb
03_Ulm_LookForward01.zip – 75 mb
04_Ulm_Look Forward02 2.zip – 74 mb
05_Ulm_PostConference.zip – 11 mb

Picture albums of the sets in pdf format can be downloaded from these links here:
01_Ulm_Blore_PreConference.pdf – 9 mb
02_Ulm_Blore_LookBack_h3.pdf – 6 mb
03_Ulm_LookForward01_h3.pdf – 6 mb
04_Ulm_Look Forward02_h3.pdf – 7 mb
05_Ulm_PostConference_h3.pdf – 2 mb
Chakradar mid Blore Pics_h2.pdf – 6 mb

Conference kit resources in pdf format.
While the conference resource DVD that was distributed to all the participants contains the digital art works version of the table materials we provide separate links here for some of these resources so that they may be used directly if needed.

01_Conference Table_Ulm Masters.pdf : 58.9 mb
02a_look back cards_prn.pdf : 3.2 mb
02b_look forward cards_prn.pdf : 2.4 mb
02c_Model card Front_oranisation vs. free + political structure.pdf_4.pdf : 5 mb
05_Ulm Biography Bookmarks.pdf : 1.9 mb
06_keynote speaker bio+Workshops_s.pdf : 20.5 mb

Other HfG Ulm Conference Resources
Conference Participant List_xx.pdf – 3 mb
Table_Think Sheets_175page.pdf – 11 mb

Participants will now have access to all the resources that they may use to make their own analysis of the one day event at Bengaluru and from these we do hope that Indian design teachers will take back a lesson from the Ulm masters, that of documentation of their teaching resources and of their class outcomes in a contemporaneous manner in the days ahead. This alone will ensure that Indian design education retains a quality benchmark that can be shared and discussed as we refine our teaching methods and find value that is unique to our context, environment and culture. If teachers from our Indian design schools start publishing their work and through this an active dialogue is set in place we would have succeeded in our mission of sensitizing our teachers to the need for such documentation in managing and manintaining a high quality of education in our schools across India. I hope that we did succeed and that the future will show us the positive results of these tall intentions.

Prof M P Ranjan

Saturday 6 February 2010

LOOK Back – LOOK Forward: HfG Ulm and Design Education in India

Prof M P Ranjan

Image01: Conference Logo using a basic design assignment as an image for the conference - Design: Rupesh Vyas


Conference Title:

LOOK Back – LOOK Forward: HfG Ulm and Design Education in India


Venue & Schedule:
Hotel Taj West End, Race Cource Road, Bangalore 560 001, India
March 6, 2010 : Full-day Conference-cum-Workshop on Design Education: 9.00 a.m. to 5.00 p.m.

Last date for registration: February 26, 2010

Organisers:
National Institute of Design (NID), Ahmedabad and Bangalore
in collaboration with
Goethe-Institut/Max Mueller Bhavan (GI/MMB) Bangalore,
HfG-Archive Ulm & IfA (Institute for Foreign Cultural Relations, Germany) Stuttgart

Background:
The HfG Ulm, which started as a continuation of the Bauhaus experiments in design education under one of its former students – Max Bill, soon veered from a foundation in art to a science and society focus under the leadership of Tomas Maldonado. The HfG Ulm faculty, all eminent teachers and thought leaders in their field, experimented with design education like never before and documented the results of teaching in a series of 21 journals published between 1958 and 1968. These ten years of intense research and theory building and sharing has had a lasting impact on the world of design education and the availability of these journals being one of the major factors for this durable influence. Selected papers from these volumes located in the NID Library were reproduced for a conference on design education in 1989 by Prof Kirti Trivedi at Industrial Design Centre, IIT, Powai and these have been a further source of inspiration for Indian design teachers over the years.

The school impacted the world of design through its direct professional action with industry, memorably with Braun and its successful range of products that hit the market in 1955 and continued with other product successes that can be called the Ulm style of meticulous detailing and clean functional form. Hans Gugelot was among the lead drivers along this track. Other teachers such as Otl Aicher influenced major corporations such as Herman Miller and Lufthansa with significant contributions in graphic design.

The closing down of the HfG Ulm in 1968 saw the scattering of its faculty and students across the world, each steeped in the Ulm ideology of public good with design theory and action, resulting in significant action on the ground in the form of new design education in Latin America by Gui Bonsiepe, in India by Sudhakar Nadkarni and H Kumar Vyas and in Japan by Kohei Suguira, besides the numerous other influences in Europe and the USA that continue to this day.

The Ulmer Museum/HfG-Archiv has brought together the various threads of the Ulm school in a unique exhibition called ulm: method and design/ulm: school of design 1953-1968 with archival objects, classroom assignments and multimedia exhibits never before seen in India. The exhibition is presented in India by the Goethe-Institut/Max Mueller Bhavan, in collaboration with IfA (Institute for Foreign Cultural Relations, Germany) Stuttgart and offers the opportunity to both “LOOK Back - LOOK Forward: HfG Ulm and Design Education in India”, a title that aptly sums up the objective behind the intensive one-day conference/workshop on March 6, 2010 at Hotel Taj West End in Bangalore, India, as well as to draw inspiration from the path-breaking work at Ulm and reflect on the path forward here in India. An impressive catalogue published by Hatje Cantz (ISBN 3-7757-9142-6) provides rich background research content on the school and the exhibition.

Participants:
Design teachers and teachers from other institutes interested in design pedagogy, including design research, design management and technology & design professionals interested in design education. Limited places available for design student observers sponsored by each participating school.

Registration Fee:
Individual designers and faculty : Rs. 2000/=
Team of 5 faculty per school from India : Rs 5000/=
Design student observer : Rs. 500/= (limited seats)
International Participant : USD 100 or Rs. 5000/=

Exhibition Venue: Karnataka Chitrakala Parishath, Bangalore - opens March 5, 2010
Conference Venue: Hotel Taj West End, Bangalore – March 6, 2010

Organising Institutions
Goethe-Institut/ Max Mueller Bhavan Bangalore
Dr. Evelin Hust, Director
National Institute of Design, Ahmedabad & Bangalore
Prof. Pradyumna Vyas, Director

Keynote Speakers:
Prof. Dr. Wolfgang Jonas, Professor for "system design" at the School of Art and Design, University of Kassel, Germany
Ms. Marcela Quijano, Curator, HfG-Archiv Ulm, Germany
Prof Sudhakar Nadkarni, Dean, Business Design, Welingkar Institute of Management Development and Research, Mumbai
Prof H Kumar Vyas, Distinguished Professor, CEPT University, Ahmedabad

Conference Chair:
Prof M P Ranjan, NID, Ahmedabad
Co-Chair:
Prof Suchitra Sheth, CEPT University, Ahmedabad

Registration:
Registration fees are payable by Cash or Demand Draft drawn in favour of “National Institute of Design” payable at Bangalore.
Payment with Registration Form duly filled to be delivered to NID R & D Campus, Bangalore or at the Goethe- Institut/Max Mueller Bhavan, Bangalore.

Last date for registration without late fees: February 26, 2010
Late fee payable after closing date: additional 50 % of registration fees above.
(Limited participation so please register early)

Address for communication and registration:

1st contact: National Institute of Design, Bangalore

Shashikala Satyamoorthy,
Conference Coordinator
National Institute of Design, R & D Campus,
#12 HMT Link Road, Off Tumkur Road
Bangalore 560 022
Tel: +91-080-23478939 (D) / 23373006
Fax: +91 80 23373086
conference email: hfgulm2010@nid.edu
www.nid.edu

2nd contact: Goethe-Institut/Max Mueller Bhavan, Bangalore

Maureen Gonsalves
Programme Coordinator
Goethe-Institut/Max Mueller Bhavan
716 CMH Road, Indiranagar 1st Stage
Bangalore 560 038
Ph: +91 80 2520 5305/06/07/08-203
Fax: +91 80 2520 5309
arts@bangalore.goethe.org
www.goethe.de/bangalore


see detailed programme and download Registration Form from this link here below:
Download Detailed Conference Programme and Registration Form in pdf 400kb

Prof M P Ranjan

Tuesday 22 December 2009

New Design School at Kerala: State level action in India

KSID Conference Proceedings: A ringside view
9 & 10 November 2009: Kovalam, Kerala


Prof M P Ranjan

Brief summary of the proceedings of the Kerala State Institute of Design (KSID) Vision meeting at Kovalam on 9th and 10th November 2009. Followed by recommendations and action points.

Image01: Day Zero: Sun, Sand and Beach at Kovalam


The conference that was held at the Kristu Jayanti Jubilee Memorial Animation Centre at Kovalam and the conference were set in motion by the Executive Director of KSID, Shri P T Girish who welcomed the delegates and experts to the Vision of KSID conference and invited Prof. Prabhat Patnaik, Vice Chairman, Kerala State Planning Board to deliver the presidential Address and Shri P K Gurudasan, Hon’ble Minister for Labour and Excise, State Government of Kerala to Inaugurate the event. Shri P T Girish made a presentation on the KSID and Shri Jogi Panghal was requested to deliver the Vote of Thanks.

The two day programme on 9th and 10th November 2009 was set in motion (programme schedule Appendix 1) Over 50 participants and experts attended the meet over two days (List of participants Appendix 2)

Day 1:
Inaugural Session: 10.00 to 11.00 am
Prof Prabhat Patnaik in his Presidential Address called for an action programme to bring innovation to Kerala and India. He commented that innovation was conspicuous by its absence and this needed to change fast. However he recalled that traditional crafts have demonstrated this capability over centuries but feudal and patriarchal attitudes run deep in Kerala and there was scope for a Central University to bring change. Here KSID is a powerful and ambitious idea that would need to bring design expertise and invoke creative change in the society at large in Kerala.

Image02: Day one: Opening Session


Shri P K Gurudasan, Hon’ble Minister for Labour and Excise, State Government of Kerala inaugurated the conference by lighting a lamp and invited the delegates and participants to join him to light the lamp.

Shri P K Gurudasan called for a focus on the crafts of Kerala as a point of departure. The need to address matters of quality raw material and products alike and to address the impact of globalization and competition with strategies for marketing and articulation of modern trends were items at the top of the agenda. He stated that the role of KSID would be to coordinate design action in many sectors and to provide supports through new design initiatives as well as promotion and publications. New initiatives to train and educate the crafts sector functionaries asa starting point. He recalled his visit to NID and his meeting there with NID Director Shri Pradyumna Vyas as well as NID Faculty members form a number of disciplines including Prof M P Ranjan and Prof Aditi Ranjan and stated that this visit had helped change the concept of KSID and which brings our focuss to the concept of the Vision conference that is being held here in Kovalam. He mentioned that the Director of KSID was a product of NID and this would help in shaping the Institute as we go forward. He stressed on the need for building an appropriate institutional infrastructure quickly so that the next level of funding could be mobilized in the near future. He welcomed and thanked all the experts and participants for giving their time for attending the Vision conference at Kovalam.

Shri Jogi Panghal delivered the Vote of tthanks.

Inaugural Session: 11.30 to 12.00
Shri P T Girish delivered the Directors address (Directors presentation Appendix 3) and outlined the concept of the KSID and listed the action taken so far towards setting up the institute in Kerala. He shared a picture of the renovated building that was being used to house the institute and outlined the events such as registration of the society under the Travancore and Cochin Literary Scientific Societies Act of 1955, followed by the setting up of the Governing Body, Expert Committees and Academic Committee that could develop the action plans for the institute and steer it in the right direction. Shri P T Girish informed the meeting that 4 acres of land had been acquired for the institute and a call for architects had been launched formally. He called on the meeting to articulate a clear brief for the architects for the design of the building and mentioned that four architect s had sent in their expression of interest to take up the task. He reported that there were efforts to make the institute live and active through the conduct of training programmes for artisans and through new product development and that two students from the IICD Jaipur were already on the list of sponsored candidates involved on project based activities of the institute. He mentioned that KISD facilities and infrastructure still needed to be developed but in the meantime a number of activities will be rolled out..

Image03: Day one: Session one


The following Sessions were structured as a series of panel presentations and each speaker had a prepared submission to make (attached Appendix 4 – papers by experts)

Session 1: Vision: Design Education & Action for Kerala
Moderator: Prof Ajaykumar, Principal Fine Arts College, Trivandrum
Rapporteur: Shri Jogi Panghal

Panelists:
Shri Ashoke Chatterjee, Former Director, NID, Ahmedabad
Prof. S Balaram, Dean, DJ Academy of Design, Coimbatore
Dr. Deepak John Matthew, NID, Ahmedabad
Prof. Yunus Khimani, Dean, UG Programmes, IICD, Jaipur
Ms. Sumita Ghose, Managing Director, Rangsutra, (Fab-India – SRC)

Shri Ashoke Chatterjee kicked of the session by recalling the talk with other experts the night before the conference which had established that the KSID would be a work in progress for quite some time ahead. A clear structure and mission would have to wait till Kerala’s real needs are assessed and articulated by the activities of the Institute. He asked for clarity about the role of KSID and expressed the ned for a discussion as to whether the KSID would be an institute for the crafts development or an institute for design education and action. He suggested that Keralas needs may extend to include the travel and hospitality sectors which has been a major user of design services for over 40 years now in India as well as in Kerala. He recalled his visit to Kerala 40 years ago to help set up the first beach resort at Kovalam. He cautioned about the need for deep deliberations to get the objectives right and in particular about the need for a good brief for the architect of the new campus and its facilities.

In the discussions that followed Shri Jogi Panghal agreed that a good brief was a critical need but he also said that we would need to be sensitive to the needs and aspirations of the community in Kerala and what they would want from a new institution. He proposed that the instutute should adopt policies that are open, inclusive and transparent for all its activities and programmes. Prof M P Ranjan stressed that the architect must be told that the building must have a great degree of flexibility and like the NID building it too should be open to change as and when required.

Prof. S Balaram, who spoke next called for design education that could foster thinking that was different. Freedom and autonomy with a physical space that is conducive for design work are a critical resource that should be created. He stressed that heart of design lay in innovation and called for a balance between skill instruction and thinking, both lateral and analytical thinking would need to be used. The ambit of design could extend from procduct, messages, spaces and services all the way to experiences as well. He quoted the example of Vishala in Ahmedabad that focused on the experience of a meal in a rural setting and stated that Kerala too may find applications for such a kind of thinking in the travel and hospitality sector that is a major business in the State. He spelt out threee priority areas for KSID in the days ahead.
1. Survey and documentation of the resources of Kerala to build a strengths map thaty could indicate the areas of priority for the KSID.
2. Focus on getting the right kind of students at the KSID since many of Kerala’s students tend to go outside the State for their education needs today. Awareness building would need to be done since local awareness of design wsa still very low in Kerala.
3. Getting good teachers is always a great challenge. This needs to be addressed both with policy as well as with some strategies that are practical.

Prof M P Ranjan asked for clarity on how he proposed to address the third issue. Prof Balaram replied that the awareness building would need to address both parents as well as the students directly. In the search for good design teaching talent the KSID may start by having a larger proportion of their teachers as visiting faculty with a long term commitment. While this is difficult it is practical and can be sustained and the other schools are all experimenting with this format quite successfully. Prof Sangita Shroff warned that the KSID must look for a complement of full time faculty as well to handle the variety of tasks that a growing institute would need to handle in order to build a good work culture and a healthy academic and administrative balance. Full time faculty are needed to maintain a level of intellectual and emotional balance on the campus with multi-level activities of education, administration and development projects. Prof Balaram agreed with a need for a balance. Shri Jogi Pangaal stressed that good design teachers were hard to get if not impossible for a new institute. He therefore stressed that the policy of using visiting faculty on liberal terms may need to be adopted. He proposed a new kind of architecture for the involvement of visiting faculty as a continuing contact person for the students with an implied use of web as a channel for maintaining this contact.

Dr Deepak John Matthew used a case study of a photography activity and expanded on the type of planning and development that would be needed to make the KSID work and deliver the tasks and objectives that are being set out today. He expanded on the NID model and listed all the stages of planning and curriculum development that would be needed as well as the range of equipment and the activities and projects that may be needed to build a department with excellence. He stressed on the need for photography both as a tool for documentation as well as a service department for the rest of the institute and that this would need to be set up at an early date and be maintained at a high level of quality. He suggested that the curriculum could include theory, skill and project based courses. He proposed the need for interdisciplinary classes as well as a Foundation programme for new entrants. He suggested faculty exchange programmes as a way for maintaining faculty quality and contact with new ideas and developments. For students he proposed that by waiving fees or offering stipends that KSID would attract students who would otherwise not be able to afford a good education in spite of having great talent.

Shri Vinod Krishnan asked if Deepak was asking for a clone of NID to be set up in Kerala or would the emphasis be on design for the tourism sector. Prof Ajay Kumar stated that creating capacity in the State for photography could be one of the objectives of KSID.

Prof Yunus Khimani, recalled the history of the IICD that was set up in Jaipur by the Government of Rajasthan with the assistance of NID. The mission of the IICD was to create design techno managers who could create a bridge between designers and markets as well as focus on design, market development and technology development for the crafts sector as a whole. He spoke about the structure of IICD and the processes that it had adopted to improve and develop its education programmes in UG and PG levels with the setting up of an expert Academic Council and a local Board of Studies that could work in cooperation with the faculty of the school. The hallmark of the school was hands on training and the making of prototypes for all new design projects which provides the students with a good feel of the material, technique as well as market possibilities through field contact for gathering insights that inform the design work. Field exposure is particularly stressed and in 3 years of education the student is expected to spend almost one year in the field at a number of occasions. Drawing is another ability that is stressed in the education process at the IICD.

Ms Sumita Ghose who spoke next commented that the KSID had an advantage of being in the Labour Ministry and therefore had the possibility of looking at the task ahead in a bottom up manner rather than a top down manner of policy to the field. She recalled her experience of setting up an NGO for the development of people in Rajasthan and how they came to crafts as a means for generating livlihood with the introcduction of embroidery and other textile crafts that the people already had a capacity for in their present setting. As a trained economist she realized the need for good organization in the crafts sector and in managing the lives and needs of rural people. She stressed that good organization was needed in the crafts sector and the need to shift the policy initiatives form charity orientation to empowerment approaches which could be the focus of the KSID. Design development work alone was not enough since this tended to end up in a number of prototypes but this needs to be translated into a business flow for the benefits to reach the people for whom it is intended. She explained that Rangsutra had started with a call for design and marketing with good organization in a cooperative format. This gave the base for a producer company with a Head+ Heart for survival of the craftspeople. KSID too may need to look at producer groups and stalkeholders with a balanced social and economic agenda. Perhaps the research could look at organization design for empowered craftspersons in the days ahead.

Prof Ajay Kumar summarized the morning session and a good deal of discussion followed. He said that there was no traditional craft left in Kerala due to costs and market pressures. People have moved on to more lucrative occupations. Kerala is fast changing from traditions and many NGO organizations were active in the field but we may need to research as to how well these NGO’s have changed the condition of the craftsmen. He stressed that the KSID should be a design school and not just be focused on crafts alone. This is truly what Kerala needs today. Shri K B Jinan intervened and stressed that Kerala artisans too had their needs.

Prof Sangita Shroff opined that the KSID should first undertake the task of understanding Kerala today. She stressed that the use of image in the task of developing a shared understanding of Kerala was important. Getting images from the field and placing these in contextual structures can reveal many latent needs and design opportunities that could be addressed by the KSID in the days ahead. She called for a documentation of Kerala with a “soul”, a process that could tell us a lot about the condition of the State and its needs and aspirations. This could be done with film makers and photographers being coordinated to build a map of Kerala resources and needs, a “Map with Pictures”. This could be linked with Social Enterprises and groups of professionals who could think strategy and seed entrepreneurship in the State. Shri Jogi Panghal suggested that KSID could interact with artisans in new ways and bring Kerala into its domain. Prof. Sudhakar Reddy suggested that the emphasis could also be on the making of new craftsmen entrepreneurs if traditional ones do not exist. Prakash Murthy felt that the need was to instill pride in the craftsmen for their skills and traditions through some appropriate strategies. Prof Ajay Kumar recalled that in our national history the Schools of Art abandoned crafts to upgrade their own fields of study. Ms Sumita Ghose reminded that in India as in Kerala the areas of agriculture and crafts are the two biggest providers of employment in the country. Shri Ashoke Chatterjee opined that there was a lot of confusion in the development sectors and in some Government policy statements the crafts sector was being described as the sunset sectors!! He ebven suggesxted that some economists suggest that 80 % of India is moving to urban centres but this would be a real disaster. Shri Jogi Panghal suggested that we must take a fresh look at crafts in Kerala and at the new wage levels as a challenge and an opportunity for imaginative design action. The daily wah=ge in Bastar is Rs 45/= per day while a Kerala craftsman would expect upwards of Rs 300 to Rs 500 per day for a similar level of work. Development has wiped out crafts in some areas while it has retained them in places due to poverty levels and a desperate need to work.

Image04: Day one: Session two


Session 2: Vision: Design Education & Action for Kerala
Moderator: Prof Ajaykumar, Principal Fine Arts College, Trivandrum
Rapporteur: Shri Jogi Panghal

Panelists:
Prof M P Ranjan, NID, Ahmedabad
Prof Sudhakar Reddy, AU, Visakapatnam
Shri Jogi Panghal. Designer
Prof. Sangita Shroff, Director, IICD, Jaipur
Shri. K B Jinan, Designer

Prof M P Ranjan made a visual presentation to support his arguments that were stated in his written paper (paper and visual presentation Appendix 5). He used models to explain some salient aspects of design and design thinking. He explained why the true value of design was difficult to perceive and appreciate since much of the offering was invisible or intangible.. He proposed that value perceptions and the appreciation of intangible design offerings was not possible to appreciate unless these are explained in detail or are articulated by the design team as part of their presentation and claim. He used twenty case studies to show how design can be used at many levels of action all the way from material and form, through structure and performance and upto meaning and culture. These stages he characterized as the First, Second and Third Orders of Design that have been elaborated in earlier papers and presentations. He called for the use of design in Kerala as a vehicle for development and strategy across many sectors of the economy and the role of KSID would be to make the process of bringing design into everyday use effective and wide spread particularly in areas of public good. He showed models developed by his students with the use of images and metaphors in his class called Design Concepts and Concerns where they had developed a variety of institutes that could meet the needs of India’s varied geographic regions through the use of design and design thinking. He suggested that KSID too should adopt these methods and develop shared perspectives with stakeholders and then go about implementing these in the institutional frameworks that would be both effective as well as relevant. He proposed that KSID start by building an inventory of design needs of Kerala and set about addressing these through education, awareness building and extension activities. KSID could help by bringing books on design to Kerala through translating some selected ones into Malayalam so that the ideas could b made available at the grassroots level in the State.

Prof. Sudhakar Reddy spoke philosophically about the role of crafts in the evolution of the human race. He spoke of traditional knowledge being a base for peace and harmony and that the act of making with our hands is a fundamental human need that would include the handicrafts as well as the fine arts, both which are rooted in our senses as well as in a whole range of attributes determined by function, aesthetics, surface explorations, utility and sensitivity to our surroundings etc. Making, is a basic instinct and it is this making that also makes us human. Thus articles are intended for humanizing society by making these accessible to all those who may need it for a variety of purposes. Traditional articles have a deep structure and meaning, just as colour is used with a specific purpose so is form and other attributes. Gandhiji used non-violence as a method. The control of natural resources was undertaken as a search for power. Peace can be seen as an economic and stable condition but it can also be seen as attitudes of individuals in search of meaning. Peace could be a goal and the making of paper can be a fine activity that could be recommended as well. With roots in traditions we could see it as an activity that is modern and being carried out in the pursuit of sustainable action in the face of present day global challenges. We can bring about an awareness of value transmission through the use of design. This would require high motivation. However, he expressed doubt if this could indeed be achieved and he ended with a wonderful quote about water.

Shri Jogi Panghal, spoke about his long experience in three broad streams that would be of relevance to the topic at hand. Firstly he spoke about his experience in the Practice of Design with a special focus on the tribal areas of India. Secondly he spoke about his experience in Design Education across a number of schools in India and overseas and lastly he spoke about his body of work in Design Research which was unique and through which he was able to trace the evolution of design thought for producing value through the creation of form, function and utility. He spoke of the need for collaborative work through the encouragement of team work. He spoke of the development of Green Strategies and the exploration of life cycle studies for sustainability and to loo at applications of fair trade in our dealings with crafts community. He proposed the need for ethnographic studies to be taken up by KSID and called for the expansion of its reach to areas such as experience design vs object design, He spoke of the approach of co-creation as opposed to the designer labels and championed the idea of services as a means of dematerializing design action. In his visual presentation he spelt out a check list of actionable items for KSID and established another checklist of points that showed the context in which the KSID would need to operate ( visual presentation Appendix 6). His agenda for KSID included the following points:
1. identify – research and document Kerala resources and sensibilities
2. design practice – create new knowledge through positive action on design opportunities
3. education – integrated study of design, management and entrepreneurship
4. outreach and training - possibilities to be explored
5. network - with other schools and universities and collaborate to create value
6. produce - much new knowledge, publish and share freely

KSID vision could focus on research, education, collaboration, practice and advocacy.

Prof Sangita Shroff, spoke briefly about the areas of focus that KSID could look at in the initial years of its establishment. She commented on the opening remarks by Prof Prabhat Pathak and stated that the KSID should move from the rooted feudal structures towards a secular school for design and action on Kerala. She listed the various statistics about Kerala and drew the attention to the special qualities that needed to be kept in focus. It was a small state with high level of educational achievement and a stable population. The wellness industry, the entertainment industry and the sports achievements all suggest that Kerala could build products to enhance the achievements that it already has in these sectors. She also proposed that students could be offered an earn while you learn scheme to encourage entry from the disadvantaged sections of the society. However the whole premise would be based on the first task of mapping Kerala and its resources in a visual format that can be shared to build the action programmes that would follow.

Shri K B Jinnan, decried the sterile form of education that was being offered by main stream design schools that was based on the Bauhaus model of design foundation. He claimed that this affected the natural aesthetic sensibilities of the regional student and gave them homogenized aesthetic that was neither suitable nor appropriate for local action and local cultural development. He proposed that the KSID should be primarily be seen as a crafts development school and not as a generic design school for Kerala.

Shri Jayagopal, showed his architecture projects to the conference at the invitation of the Director, KSID. He has carried out a number of works in the tradition of the great architect and his guru, the late Shri Laurie Baker. He showed examples of many projects done using crafts and local traditional building systems and he presentation was followed by a brief discussion.

Image05: Day two: Session three


Day 2
Session 3: Vision: Kerala Aspirations
Moderator: Shri Ashoke Chatterjee
Rapporteur: Shri Jogi panghal

Panelists
Shri Prakash Murthy
Dr Sunny George
Prof. Vinod Krishnan

Shri Prakash Murthy offered a checklist of actions that the KSID could take forward on an urgent basis. He stressed that the pride of the craftsmen was an issue that had to be addressed since many development initiatives have eroded that pride and it needs to be re-instilled in the social fabric of Kerala so that the youth would take up fresh initiatives in the crafts sector with design as a driver.

Prof. Vinod Krishnan raised the issue once again as to whether the KSID should focus on Crafts or on Design as its primary activity. He suggested that the Kerala Planning Board may need to take a call on this matter and issue a clarification so that the further planning could move forward in a determined manner. He proposed that the KSID could be partnered with a leading institute of repute that could help incubate its activities in the early stages of development. He stressed that there is a need for need assessment in Kerala and he endorsed the views expressed earlier for a need survey in Kerala today. He reiterated that KSID could start with a mapping of the various design opportunities that exist and based on this concretize a plan for a design school in Kerala.

Shri Ashoke Chatterjee commented from the Chair that that design could be carried out with crafts in focus and that incubation was a good idea. He called for a vision with an action plan and he called attention to the break between the building and architecture trade and the crafts and called for a renewal of these links through a planned programme of action by the KSID.

Shri T M Cyriac made a visual presentation of the hotel buildings that he had designed for a local developer. He said that the hospitality industry needed good quality furniture and services that were not currently available in Kerala or for that matter in India today. He showed the work that he had outsourced from producers in Bali, Indonesia and these covered stone, glass, wood and metal components and systems that had been executed to specifications produced in his office as well as based on drawings by local artists and master craftsmen. He explained that Bali had perfected the art of giving design and production services at a reasonable cost and at good quality using a very reliable supply etnic that made his work easy. He said that Bail offered a number of ready solutions that could be customized for local appiications with ease. He specifically commented that it was easy to get a new design prototyped and fabricated through the Bali producers. This is the impact of globalization.

In the discussions that followed many issues of globalization and cultural expression were discussed. Shri Jogi Panghal mentioned that Shri Singhal in Jaipur offered similar services to international architects using the Rajasthan crafts skills and contacts. Shri Ashoke Chatterjee added that he had seen a traditional expression done in the Carribean that was sourced from Bali. The discussion touched upon globalization, business excellence, competition and the role of crafts in the future and how KSID could take a cue for all that was happening around us today. Prof Sangita Shroff mentioned that crafts sensibilities need to be introduced from the school level itself and offered the example of the Krishmnamurthy Foundation schools that took this training and exposure very seriously for their students. Those who get such and exposure go on in life to many different occupations but they are all sensitive to art and culture and this majkes a huge difference to their professional lives and brings quality to all their activities. Shri Ashoke Chatterjee suggested that the infrastructure of the ITI’s could be a source for new opportunities for such high quality business training of artisans. He proposed the use of tools to reduce drudgery and offered a few examples of their successful use in some major projects involving stone, stained glass and other materials. Prof Sudhakar Reddy suggested that functional and utility crafts could be an area of focus. Shri Ashoke Chatterjee warned that excessive dependence on exports may harm the crafts due to rapid change in their demand structure and suggested that local markets as an alternative that could be developed.

Image06: Day two: Session four


Prof Vinod Krishnan came forward and gave a summary of the proceedings in Malayalam for the benefit of the participants from the local NGO sector.

Shri Ashoke Chatterjee summarized the comments and proposals from the preceding three sessions in a list of 32 specific suggestions and comments and he called for these points to be taken forward in the group workshop sessions that would follow after the groups reassembled. The groups were divided into two teams, one to look at the Administrative and Infrastructure issues that had to be addressed and the other group would look at Programmes and Activities that the KSID could take up with the immediate funds available with it and at its disposal. He listed a number of action points that had come up in all the discussions that had taken place so far.

1. KSID needs a full time Registrar to assist the Director.
2. KSID needs full time Programme officers to manage and handle startup projects as well as field work type projects.
3. KSID Director needs a full time Office assistant.
4. KSID needs a full time Librarian to be able to start the acquisition of book resources in a sustained manner.
5. A one page brief to be developed by the working group to be given to the KSID architects and a procedure that could be implemented urgently.
6. Location of the budgets needed and the development of suitable heads and subheads that could be assigned to specific tasks on a priority basis.
7. Delegation of powers for the use of these budgets by the Director and by other functionaries based on and approved action plan.
8. Documentation of all programmes carried out by the KSID so far needs to be done and these should be packaged so that they can have an impact with users and the State Government and other stakeholders who need to know.
9.Need for marketing expertise at KSID was felt and the Entrepreneurship Development Institute could help in this matter.
10. Mapping Kerala with the use of rich visual mapping techniques is an urgent need.
11. Photography skills could be rapidly developed and shared through the medium of short courses and workshops that are aimed at specific groups.
12. New opportunities could be explored with obvious partners such as the ITI’s, the Weavers Service Centres and look at the needs of sunrise sectors such as the Wellness Industry and the Hospitality sector, Health sector and Sports sector with a focus on National thrust areas.
13. A detailed Action Plan for the immediate period and an extended plan for the first two years.
14. Vision and Mission explained: Vision is a picture of tomorrow : Mission is the roadmap of how to reach that goal.
15. KSID has not shown any real progress since May 2009 meeting and that is not acceptable. State Government need to do more.
16. Commenting on Prof Prabhat Patnaik’s opening address he suggested that KSID should discuss the empowerment of people and the feudal make up of the Kerala. From this base develop a clear brief for the programmes and activities of the KSID.
17. Crafts could be a starting point for KSID activities.
18. Called for a clear articulation of “what does Kerala want?” and “What does Kerala need?’ based on the call made by Prof M P Ranjan in his approach paper.
19. Recalled that Shri Jogi Pangal had raised the same questions and had suggested field surveys as a way to answer some of these.
20. Asks for recommendations for the specific crafts that could be taken forward by KSID.
21. Asks for an active contribution from the KSID Board for directions forward from this event.
22. Stressed to get activities started even if the building and campus may take some more time.
23. Need top explore the suggestions of having an MOU with NID and IICD at an early stage.
24. Explore the relationship between designers and craftspersons and build strong linkages in the discussions ahead.
25. Need to develop mutual respect between designers and craftsmen.
26. Quality – What is it? The need for clear benchmarks for KSID to follow.
27. Bibliographies of all crafts documentations done by NID, IICD and NIFT could be collected by the KSID as a starting point for their own research initiatives.
28. List of key books for KSID own resource centre may be developed and the suggested ones immediately were tha Handmade in India, Bamboo & Cane Crafts, Stone Crafts of India etc.
29. Invite KSID and Crafts Council of India to conduct an economic survey of the Kerala crafts sector.
30. Recalled suggestion by Shri Jogi Panghal that vision and mission of KSID must be value based and called for the development of a list of values that could guide the further proceedings.
31. The question of wheteher KSID will be a Design School may be deferred for the future discussion while direct action plans are drawn up today.
32. Sugggested the formation of two breakout groups that could discuss these issues in depth and prepare recommendations for the KSID management to take up later.

In the discussions that followed Shri Jogi Panghal stressed that the visual mapping project may be taken up as a priority area. Prof M P Ranjan called for a multi disciplinary approach and said that besides designers the use of anthropologists and ethnographers may also be considered but work must be in a design mode of finding new opportunities rather than just collecting facts.

Prof M P Ranjan stressed the need for spreading design knowledge specifically in Kerala by the use of the local language in both schools as well as at the college levels as an activity for the KSID to take up that would bring it visibility for its intellectual contributions and a better understanding of the complex subject that is much needed in India today. Kerala and KSID could take leadership by producing some popular design books that explain the subject in the local language as a co-branded product or an KSID imprint in cooperation with the publishers as well ast the authors of the selected works. He specifically recommended two books listed below for consideration.
1. Design and Environment by Prof Kumar Vyas, National Institute of Design, Ahmedabad 2009
2. Design: A very Short Introduction, by Prof John Heskett, Oxford University Press – India Edition, New Delhi, 2007

Image07: Day two: Session five


Working Groups Formed
1. Administrative and Infrastructure needs of KSID
2. Programmes and Activities for KSID

Working groups assembled in two parts of the conference room and over two sessions worked our=t a checklist of recommendations that were captured on chart paper diagrams and these were presented to the plenary session in the presence of Prof Prabhat Patnaik. Base on these discussions the following recommendations emerged.

1. Administrative and Infrastructure needs of KSID
– to be detailed out and listed here by Shri P T Girish based on the notes from Prof T Y Vinod Krishnan (pictures of chart paper attached)

2. Programmes and Activities for KSID
– to be detailed out and listed here by Shri P T Girish based on presentation by Prof M P Ranjan and Shri Jogi Panghal (Pictures of chart paper used in presentation attached)

Concluding Session
Prof Pratap Patnaik summed up the conference presentations and complimented the delegates for the huge effort that had been put in over the two days at Kovalam. He agreed that the Infrastructure plans and activity plans for the KSID would need to be informed by flexibility in thinking and both the space and faculty planning had scope for innovation. He agreed that flexibility was important for a design institute and that all design institutes must be open to new ideas. He agreed that the KSID had started out as an Institute for design and the crafts sector could well be one of its major areas of focus in the early years. The intentions of the KSID have been articulated in the MOA based on which it was registered but the Government of Kerala had an open mind and the experts could shape the institute as we moved forward. However he suggested that we should not loose sight of design as a driver for the activities at the KSID.

He opined that KSID may face many hurdles and being in the Government sector may bring in its own constraints but this he felt should not burden the KSID and sometimes the struggle is within ourselves in articulating clearly where we would like to go from here. Frozen structures can only damage the long term viability of any entity and many great institutes tend to loose their vitality after sometime. He urged that the KSID would work in ways to keep this vitality alive for a long time to come and this needs vision and a clarity of mission. He recalled that in the West there are many institutes of excellence that have kept amazing us repeatedly over long periods of time, some over 100 or more years. History of its establishment may have set up some constraints for the KSID but while finance may take some time to respond he did not feel that there were any major constraints that would impede the development of an institute such as the KSID. He felt that there was a need to continue the dialogue with experts as had been done over the past two days and while the Geography in Kerala may be a bit of a constraint with limits set by the hills and the seas the mind need not be limited by these geographic limitations. He suggested that both the Governing Body and an Executive Body or Council could be considered if found necessary for operational reasons and thanked the members for their contributions at the conference and workshop sessions at Kovalam over the past two days.

The above post was drafted based on my notes at the two day conference at Kovalam on 9th and 10th November 2009.

Prof M P Ranjan

 
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