In this model I divide the mind space or canvas into three distinct zones, the Experential space, the Taboo space and the Propositional space. The Experintial space has all the collection of past experiences and memories including sensations that are linked to particular memories as an embodied memory and these are very critical for design thinking. These could include surface qualities experienced by touch, taste or smell when a material is handled or strength that is experienced in our guts when we bend a piece of material in the hands while examining its suitability for a particular application while the design task progresses. Designers touch materials all the time and file away insights about many of its qualities and these come memories flooding back when called upon to make a decision about making new choices while the design thought is in progress. The Propositional space is where we file away tentative models and diagrams of patterns that could resolve or partly develop design ideas and these are works in progress and can have many internal ideas generated through the proces of "inploration" that I have mentioned above. Conceptual blending is used to create many layers of alternatives and existing concepts and combined with new ones to make an array of alternatives from which informed choices are made. The Taboo space is also important and this is the blind spot of the designer and it influences the resource may since the taboos that the designer carries from childhood or from social and cultural practices may or may not permit them from even seeing available options since they may be a taboo subject in their culture or in their personal experience. Fear, beliefs and dogma all play a role and to overcome these is a huge effort especially if orthodox practices have been deeply ingrained in the designers mind.
The 'flying magic carpet' in the model can be seen as that of the mind being compared to an infinite canvas or supple fabric with each star or dot representing one or a collection of memories in chunks that can be brought together as Shibori or Bhandani workers bring together knots in their fabric to dye a particular colour in the process of pattern making on cloth using the tie-dye process of patterning. While the tye-dye process take time to tie and form patterns the mind takes no time at all, or almost no time and at a heightened state of creative excitement we can do millions of such comparisons in a very brief period of time. Yes, motivation is important and the spirit must contribute to experience and skill. Responsible design is another factor that plays an important role in value formation but that may be the subject of another post. The body and mind are intricately connected and these provide us the embodied experiences that are critical for efective design thought and action.
Design Innovation of India presentation can be downloaded from this link here as a PDF file 2.7 MB