Thursday, October 11, 2007

Quarterly Review: Google Analytics view after three months

Quarterly Review: Google Analytics view of visitors to the Design for India blog after three months
Image: Google Analytics map view after three months
Image: Google Analytics Dashboard with daily flow of visitors
Image: Google Analytics map of India with traffic for the past three months
In the past three months the activity to the blog has been steady with a few peaks but otherwise a steady stream each day. Globally we have had 4407 visits from 3041 visitors 561 cities and from India we have had 2653 visits from 38 cities. This makes me wonder that the penetration of design ideas in India is very low indeed and we will need to devellop strategies to reach a wider audience here in India. The National Design Policy should focus on broadening the base for design use in India and not just restrict its reach to the metros and a few big cities. The real impact will be seen only when the use of design reaches the masses across India and in as many as 230 sectors of our economy.

The Mission Statement posted on 14th July 2007 is quoted below
"Design is a powerful force that shapes culture and it is a professional activity that is beneficial for both community and business alike. This blog is for all those who are interested in exploring these wider manifestations of design as a critical human activity and would like to shape its application across all human cultural and economic activities. Design uses all of human knowledge and is informed by the deep sensibilities developed through skillful and playful exploration of nature and the human spirit. It is a responsible activity that is driven by value systems of culture and society which are beneficial for sustainable and equitable existance of the planet earth and its inhabitants. Design is an intentional activity that generates value and in its processes it uses the creative potential of the actors to build a better future for all. This blog primarily focuses on issues and concerns in India but would be open to cooperate and engage with all other like minded groups in achieving the larger objectives of the blog.

A discussion list has been set up on googlegroups to facilitate live discussion on areas of mutual interest and to build a community of shared concerns about design and its use for India. The list on googlegroups is moderated to encourage and facilitate a sustained dialogue about the scope and impact of design across all the 230 sectors of the Indian economy. While the focus is on the Indian dimension we are eager to discuss all other global development perspectives that may have a bearing on the promotion, support and use of design in the Indian context. Both this blog and the discussion list will be coordinated to facilitate easy archiving and dissemination of the posts as we go forward with our efforts to meet the objectives of this blog.

The moderator's home page can be viewed at this link Prof Ranjan's website"

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