Tuesday, August 17, 2010

HfG Ulm and Basic Design: Conference at Kolkata: 28 September 2010

LOOK Back – LOOK Forward: HfG Ulm and Basic Design for India


Prof. M P Ranjan
New: Revised Poster and Registration Form
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Image: Revised Logo for HfG Ulm Conference on Basic Design at Kolkata
Conference Title:

LOOK Back – LOOK Forward: HfG Ulm and Basic Design for India


Last date for registration: September 20, 2010 (Participation limited to 100 participants only - please register early) Conference on 28 September 2010 at Kolkata
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Download Conference Programme and Detailed Schedule: 1.1 mb pdf file
Download Conference Registration Form; 157 kb pdf file
Download Conference Poster, Programme and Speaker profile A3 size 265 kb two page pdf file

Venue & Schedule:


Rabindranath Tagore Centre, Kolkata (ICCR)
9A, Ho Chi Minh Sarani, Kolkata - 700 071
behind Tata Centre , Chowringhee Road

28 September, 2010 : Full-day Conference-cum-Workshop on Basic Design Education: 9.30 a.m. to 5.30 p.m.

Organisers:


National Institute of Design (NID), Ahmedabad – in collaboration with
Goethe-Institut / Max Mueller Bhavan Kolkata
HfG-Archive Ulm & IfA (Institute for Foreign Cultural Relations, Germany) Stuttgart
Rabindranath Tagore Centre, Kolkata (ICCR)

Background:


After the successful one day event at Bengaluru in March 2010, this is the second in the series of conferences based on the spirit of the HfG Ulm pedagogy for design education and its impact on India. The HfG Ulm, which started as a continuation of the Bauhaus experiments in design education under one of its former students – Max Bill, soon veered from a foundation in art to a science and society focus under the leadership of Tomas Maldonado. The HfG Ulm faculty, all eminent teachers and thought leaders in their field, experimented with design education like never before and documented the results of teaching in a series of 21 journals published between 1958 and 1968. These ten years of intense research and theory building and sharing has had a lasting impact on the world of design education and the availability of these journals being one of the major factors for this durable influence. Selected papers from these volumes located in the NID Library were reproduced for a conference on design education in 1989 by Prof Kirti Trivedi at Industrial Design Centre, IIT, Powai and these have been a further source of inspiration for Indian design teachers over the years. These journals are now available as part of the conference kit in a DVD compilation that can inform and inspire design teachers interested in the subject.

The HfG Ulm impacted the world of design through its direct professional action with industry, memorably with Braun and its successful range of products that hit the market in 1955 and continued with other product successes that can be called the Ulm style of meticulous detailing and clean functional form. Hans Gugelot was among the lead drivers along this track. Other teachers such as Otl Aicher influenced major corporations such as Herman Miller and Lufthansa with significant contributions in graphic design. The closing down of the HfG Ulm in 1968 saw the scattering of its faculty and students across the world, each steeped in the Ulm ideology of public good with design theory and action, resulting in significant action on the ground in the form of new design education in Latin America by Gui Bonsiepe, in India by Sudhakar Nadkarni and H Kumar Vyas and in Japan by Kohei Suguira and Sutaro Mukai, besides the numerous other influences in Europe and the USA that continue to this day.

The Ulmer Museum/HfG-Archiv has brought together the various threads of the Ulm school in a unique exhibition called ulm: method and design / ulm: school of design 1953-1968 with archival objects, classroom assignments and multimedia exhibits never before seen in India. The exhibition is presented in India by the Goethe-Institut/Max Mueller Bhavan, in collaboration with IfA (Institute for Foreign Cultural Relations, Germany) Stuttgart and offers us the opportunity to both “LOOK Back - LOOK Forward: HfG Ulm and Basic Design Education for India”, a title that aptly sums up the objective behind the intensive one-day conference/workshop on September 28, 2010 at Rabindranath Tagore Centre, Kolkata (ICCR), as well as to draw inspiration from the path-breaking work at Ulm and reflect on the path forward here in India. An impressive catalogue published by Hatje Cantz (ISBN 3-7757-9142-6) provides rich background research content on the school and the exhibition. Basic Design is the term used by HfG Ulm to describe the preparatory courses and abstract assignments developed to foster core capabilities in design action and design thinking while nurturing the sensibilities and abilities of a designer.

Participants:


Design teachers and teachers from other institutes interested in design pedagogy, including design research, design management and technology & design professionals interested in design education.

Registration Fee:


Individual designers and faculty : Rs. 2000/= each
Team of 5 faculty per school from India : Rs 5000/= per team

Exhibition Venue: Rabindranath Tagore Centre, Kolkata (ICCR)- opens September 25, 2010

Conference Venue: Rabindranath Tagore Centre, Kolkata (ICCR)– September 28, 2010
Abanindranath Tagore Gallery and Conference rooms, 9A, Ho Chi Minh Sarani, Kolkata - 700 071, West Bengal, India.

Organising Institutions


National Institute of Design, Ahmedabad – Prof. Pradyumna Vyas, Director
Goethe-Institut / Max Mueller Bhavan, Kolkata – Dr. Reimar Volker, Director
HfG-Archive Ulm & IfA (Institute for Foreign Cultural Relations, Germany) Stuttgart
Rabindranath Tagore Centre, Kolkata (ICCR)

Keynote Speakers:


Daniela Baumann, Research scholar, HfG-Archive Ulm, Germany
Prof. Kirti Trivedi, Industrial Design Centre, IIT Powai

Prof Sudhakar Nadkarni, Dean, Business Design, Welingkar Institute of Management Development & Research, Mumbai

Conference Chair:


Prof M P Ranjan, NID, Ahmedabad

Co-Chair:


Prof Suchitra Sheth, CEPT University, Ahmedabad

Registration:


Registration fees are payable by Demand Draft drawn in favour of “National Institute of Design” payable at Ahmedabad.
Registration Form duly filled with Demand Draft attached shall be delivered to National Institute of Design, Paldi, Ahmedabad 380 007

Last date for registration: September 20, 2010
(Participation limited to 100 participants only - please register early)

Address for communication and registration

1st contact: National Institute of Design, Ahmedabad
Avinash Bhandari
Conference Coordinator
Outreach Programmes
National Institute of Design,
Paldi, Ahmedabad 380007
Tel: (off) 91 79 26623692
Fax: 91 79 26621167 / 26605240
conference email: outreach@nid.edu
www.nid.edu

2nd contact: Goethe-Institut / Max Mueller Bhavan, Kolkata
Sharmistha Sarker
Programme Officer
033 2486 6398
Goethe-Institut / Max Mueller Bhavan
8, Ballygunge Circular Road
(Pramathesh Barua Sarani)
Kolkata - 700 019 India
Tel: +91-33-2486 6398
Fax: +91-33-2486 5188
email: sarker@kolkata.goethe.org

Detailed Programme:


The one-day conference at Kolkata follows the opening of the touring exhibition ulm: method and design/ulm: school of design 1953-1968 September 28, 2010. Participants at the conference are encouraged to visit to exhibition before the event which is adjacent to the venue.

September 25, 2010 onwards (Exhibition venue: Rabindranath Tagore Centre, Kolkata (ICCR), Kolkata)

Exhibition: (optional for participants) Inauguration of the exhibition at the Rabindranath Tagore Centre, Kolkata (ICCR), Kolkata organised by the Goethe-Institut / Max Mueller Bhavan Kolkata.

September 28, 2010 (Conference venue: Rabindranath Tagore Centre, Kolkata (ICCR), Kolkata)

LOOK Back & LOOK Forward: HfG Ulm and Basic Design Education for India



9.30 am to 10.00 am Registration and informal get together. Seating for the Plenary Sessions in Abanindranath Tagore Gallery and the Reflection Session in conference rooms. Seating plan to be mixed across design schools with seats and Break-Away groups assigned at the registration. This will facilitate the workshop sessions and encourage participation by all members.

Conference Session One: LOOK Back: Hfg Ulm and Basic Design for India



10.00 am to 10.30 am : Opening remarks by organizers – Introduction to Purpose and mission of the conference.

10.30 am to 11.00 am Keynote 1: Daniela Baumann, Research scholar, HfG-Archiv Ulm, Germany – Focus on the pedagogy of HfG Ulm and its spread of key messages to other centres over the past 50 years.

11.00 am to 11.30 am Keynote 2: Prof. Kirti Trivedi, Industrial Design Centre, IIT , Powai – The Pedagogy of Basic Design at HfG Ulm– its growth and development in Asia after Ulm.

11.30 am to 12.30 noon Panel Discussion 1: Moderated by Prof Suchitra Sheth, CEPT University: Multi Institutional experience of Basic Design and pedagogy propositions from experiences in design education. panel discussions by five invited speakers from Indian design schools to reflect on various threads of influences across design subjects. Session will map the contours of Basic Design and Foundation programmes at leading schools in India today.

12.30 pm to 1.30 pm Lunch Break (lunch served at venue)

Conference Session Two: LOOK Forward: Future of Basic Design Education


1.30 pm to 3.30 pm: Break Away Sessions – World Café Format
Group 1: Senses: Sensitising Perception
Group 2: Knowledge: Broad World View
Group 3: Ethics: Attitudes and Values
Group 4: Culture: Understanding Context and Field Contact
Group 5: Skills: Actions and Abilities – Competency and Confidence

Conference Session Three: LOOK Forward: Reflections on Design Education


3.40 pm to 5.30 pm Presentations by Break Away Groups. The lessons from the debates and the key take-aways are summarised from all groups by one representative from each group.
(10 minutes including discussions from the floor)

5.00 to 5.30 pm Reflective Keynote Panel, commentaries by eminent design teachers moderated by Prof M P Ranjan, NID with Prof Sudhakar Nadkarni and keynote speakers. Building a checklist of action points and sharing these with the forum. Towards a policy for action by Indian design education.

6.00 pm to 8.00 pm Guided tour of the HfG Ulm Exhibition (optional for participants)
~

Wednesday, June 30, 2010

Unsung Heros of NID: An interview with a carpenter

NID History from the grassroots: Nathalal Vavadia speaks about his journey at NID

Prof M P Ranjan

NID is approaching its 50th year since its inception in 1961 and there are many official events and activities that are being planned to celebrate the arrival of the landmark year. Here on this blog we have started an unofficial but sustained effort to try and look at all kinds of people who had contributed to the making of this great institute at Ahmedabad and from these glimpses we hope to shape a more complete view of the making of NID. Nathalal Vavadia who retired today speaks about his experiences and we will try and bring many more such interviews in the days ahead.

Image01: Nathalal Vavadia in various moods during a brief interview today, the 30th June 2010, the day he retires from NID after serving as a carpenter in the wood workshop for 40 years.



Nathalal Vavadia: Carpenter at NID remembers the good times from Ranjan MP on Vimeo.

Image02: Video interview with Nathalal Vavadia. Duration 12 minutes.


Nathalal Vavadia joined NID in 1970 as a carpenter in the wood workshop. He contributed to the NID building work as well as in producing the furniture designed by George Nakashima which was produced in batches at NID through the 70's to the 90's.

He remembers the people at the workshop and the intense work culture at NID during his tenure at NID. He retires from service today, 30 June 2010 and in an interview here he shares some of his experiences and insights on the history of NID as a centre of excellence. The interview is in Hindi but it provides a glimpse of what NID was in the 70's and 80's and provides some insights into the work culture of the institute in those days.

Prof M P Ranjan

Monday, May 24, 2010

Activity Theory: Keynote at a conference at the Aalto University

Keynote Presentation at FISCAR 2010 at Aalto University, Helsinki


Prof M P Ranjan


Raindrops & Footprints: Reflections on Design enabled development models for India.
Prof M P Ranjan
National Institute of Design
Ahmedabad, India

Image 01: Screen shots of the visual presentation used to support the keynote lecture at the FISCAR 2010 conference in Helsinki.


Abstract of paper prepared for a keynote presentation at the Nordic Conference on Activity Theory and the Fourth Finnish Conference on Cultural and Activity Research “Perspectives on social creativity, designing and activity” to be held at Helsinki from 23 to 25 May 2010

The author has been a design teacher at the National Institute of Design from the early 1970’s and has been involved in the teaching of design theory as well as conducting design research in the areas of industrial design for development with numerous experiences in the small scale and craft based production situations in India. Much of his professional and educational initiatives are focused on using traditional craft skills that are an abundant ability in India as a development resource that could address severe problems of poverty and unemployment in vast areas of rural India. Each design project experience conducted over the years offered new insights into the complex problems that were being faced by professionals trying to intervene in the sectors of need in India and these insights were translated into visual models that were used to inform students as well as future initiatives in these sectors.

The subject of this conference gives us the opportunity to reflect on these series of insights and to map out the contours of the theory of design based crafts interventions that emerged from the National Institute of Design over the past 50 years of exploration and design action in the field. The author’s personal background of having been born into a family of a craftsman carpenter who later built his business enterprise in the manufacture of wooden toys and furniture for children provides an extended backdrop for this investigation and reflection into the models for development that emerged and were tested through repeated interventions in the field. These refined and partly validated models are offered here with historical and personal references to the numerous projects that helped shape the insights and the specific models of development that have gone to create the “Macro – Micro Strategy for Development” that has been used to build a sustainable village based enterprise that is currently in progress as a test case in the bamboo based enterprises in the State of Tripura in Northeastern India. Each project experience brought in specific insights that are expanded and detailed to give a framework for the theory that has informed our actions over the years.

Learning from the field has been a much repeated mantra at the NID and its education slogan has always been “learning by doing” which in turn meant that those of us who lived and worked at the Institute were privy to hundreds, if not thousands of individual projects, all of which brought back fresh insights that we hope these reflections will reveal at least in part. There is an underlying theory that emerged and it will the attempt of this paper to try and articulate some of the contours of this theory by using the models that have emerged over the years and those that were used in the classes through which generations of NID students have been trained.

The paper will be supported by specific case studies to summarise the progressive findings from the field based experiences and the intermediate and cumulative strategies that were adopted for the numerous field based interventions carried out by the author and his colleagues at NID in the area of design for development. The paper will be accompanied by a visual presentation that would provide visual evidence of the context as well as the design offerings and alongside this will be the theory and the models and strategy diagrams that emerged as an outcome of these investigations, specifically those that were used to advocate future action in the field.

Download Full Text of presentation here as a pdf file 248 kb size

Download Visual presentation as a pdf file 8.3 mb size

Download Voice file of the keynote lecture as an mp3 file 45 MB size

Prof M P Ranjan

Activity Theory: Keynote at a conference at the Aalto University



Keynote Presentation at FISCAR 2010 at Aalto University, Helsinki


Prof M P Ranjan



Raindrops & Footprints: Reflections on Design enabled development models for India.

Prof M P Ranjan
National Institute of Design
Ahmedabad, India

Image 01: Screen shots of the visual presentation used to support the keynote lecture at the FISCAR 2010 conference in Helsinki.


Abstract of paper prepared for a keynote presentation at the Nordic Conference on Activity Theory and the Fourth Finnish Conference on Cultural and Activity Research “Perspectives on social creativity, designing and activity” to be held at Helsinki from 23 to 25 May 2010

The author has been a design teacher at the National Institute of Design from the early 1970’s and has been involved in the teaching of design theory as well as conducting design research in the areas of industrial design for development with numerous experiences in the small scale and craft based production situations in India. Much of his professional and educational initiatives are focused on using traditional craft skills that are an abundant ability in India as a development resource that could address severe problems of poverty and unemployment in vast areas of rural India. Each design project experience conducted over the years offered new insights into the complex problems that were being faced by professionals trying to intervene in the sectors of need in India and these insights were translated into visual models that were used to inform students as well as future initiatives in these sectors.

The subject of this conference gives us the opportunity to reflect on these series of insights and to map out the contours of the theory of design based crafts interventions that emerged from the National Institute of Design over the past 50 years of exploration and design action in the field. The author’s personal background of having been born into a family of a craftsman carpenter who later built his business enterprise in the manufacture of wooden toys and furniture for children provides an extended backdrop for this investigation and reflection into the models for development that emerged and were tested through repeated interventions in the field. These refined and partly validated models are offered here with historical and personal references to the numerous projects that helped shape the insights and the specific models of development that have gone to create the “Macro – Micro Strategy for Development” that has been used to build a sustainable village based enterprise that is currently in progress as a test case in the bamboo based enterprises in the State of Tripura in Northeastern India. Each project experience brought in specific insights that are expanded and detailed to give a framework for the theory that has informed our actions over the years.

Learning from the field has been a much repeated mantra at the NID and its education slogan has always been “learning by doing” which in turn meant that those of us who lived and worked at the Institute were privy to hundreds, if not thousands of individual projects, all of which brought back fresh insights that we hope these reflections will reveal at least in part. There is an underlying theory that emerged and it will the attempt of this paper to try and articulate some of the contours of this theory by using the models that have emerged over the years and those that were used in the classes through which generations of NID students have been trained.

The paper will be supported by specific case studies to summarise the progressive findings from the field based experiences and the intermediate and cumulative strategies that were adopted for the numerous field based interventions carried out by the author and his colleagues at NID in the area of design for development. The paper will be accompanied by a visual presentation that would provide visual evidence of the context as well as the design offerings and alongside this will be the theory and the models and strategy diagrams that emerged as an outcome of these investigations, specifically those that were used to advocate future action in the field.

Download Full Text of presentation here as a pdf file 248 kb size

Download Visual presentation as a pdf file 8.3 mb size

Download Voice file of the keynote lecture as an mp3 file 45 MB size

Prof M P Ranjan

Wednesday, April 14, 2010

Look Back Look Forward: The Bengaluru event

Look Back Look Forward: HfG Ulm and design education in India, a brief report on the one day event at the Taj West End in Bengaluru on 6th March 2010.


Prof M P Ranjan
The one day conference at Bengaluru will be remembered for a long time by the participants, all teachers and design professionals interested in design education coming from several leading design schools in India. So much passion was released in the 24 round table discussions, only a small fraction of which can be captured here in the links and resources that we have been able to collect and create. Two workshop sessions, each of two hours duration across the twelve round tables each with eight participants and some observers kept all of us deeply involved on the subject of design education for India. This meeting will have an impact on the shape of design education in India since tere is the promise of a follow up meeting later in the year and with the sharing of the Ulm Journal as a digital resource as part of the conference kit the schools in India have for the first time access to the rich reflections that the Ulm masters had assembled in the 21 issues that were published between 1955 and 1968 when the HfG Ulm was finally closed down.

Image01: Thumbnail images of the HfG Ulm Exhibit at Chitra Kala Parishath and the registration session at Taj West End on the next day.


Image02: Thumbnail images of the conference participants during breaks as well as at the round tables during the keynote sessions.


We now invite all the participants to join us in our analysis of the event and the proceedings for which we shall make available and share below the links to all the lectures and presentations made during the day as well as a host of other resources that can aid the proposed analysis of the discussions and events of the day. The first set of links are for the eight voice files arranged in the order in which the events happened at the conference. The opening session had Dr Evelyn Hust of the Goethe Institute, Bengaluru make her opening remarks with Prof M P Ranjan making remarks on behalf of Director NID who could not attend and then on to introduce the format of the conference, keynotes and workshop sessions, as planned. The morning session that followed had three events – the first keynote lecture by Marcela Quijano, Curator, HfG Ulm Archive, and the second keynote by Prof Sudha Nadkarni, Dean, Welingkar Institute of Management where he shared his experience as a full time student at HfG Ulm in the early 60’s. (for voice recordings see the links below). Marcela Quijano gave us an overview of the pedagogy of the Ulm masters and the historical setting in which the design education experiments were conducted at the HfG Ulm.

Image 03: Thumbnails of the Table Cards, each with one HfG Ulm Master as listed: 01: Max Bill, 02: Otl Aicher, 03: Inge Aicher-Scholl, 04: Tomas Maldonado, 05: Hans Gugelot, 06: Walter Zeischegg, 07: Herbert Ohl, 08: Gui Bonsiepe, 09: Herbert Lindinger, 10: Horst Rittel, 11: William S. Huff, 12: Konrad Wachsmann.


These two keynote presentations of the morning set the tone for Looking Back at the legacy of Ulmer Model in terms of their design pedagogy and this was followed by the first Workshop session – Look Back – that lasted two hours, at the end of which each of the twelve tables made brief presentations on their findings about the salient aspects of HfG Ulm pedagogy. Each table was named after one of twelve selected Ulm teachers in the order listed below:

Table 10 : Horst Rittel
Table 09 : Herbert Lindinger
Table 04 : Tomas Maldonado
Table 03 : Inge Aicher-Scholl
Table 02 : Otl Aicher
Table 05 : Hans Gugelot
Table 08 : Gui Bonsiepe
Table 11 : William S. Huff
Table 12 : Konrad Wachsmann
Table 07 : Herbert Ohl
Table 06 : Walter Zeischegg
Table 01 : Max Bill

Each table had a set of provocation cards that carried quotes from the Ulm masters while these cards were also shown on the large projection screen as an automated slide show. Each quotation raised one issue that would be critical for the Ulm pedagogy and these provided the point of departure for the table discussions that were carried on in real earnest by all the participants. Each table also had table think sheets on which the participants were asked to make their doodles and notes as the discussions and devbates progressed at each table. These “Table Think Sheets” were collected at the end of the session and these too are made available here at the link below.

List of 8 voice files and resources for download
01_Opening Session_MPR Hust.mov – 12 mb
02_Keynote_Marcelo Quijano.mov – 27 mb
03_Keynote_Sudha Nadkarni.mov – 35 mb
04_Intro to_Look Back WS.mov – 9 mb
05_Round Table_Look Back.mov – 47 mb
06_Keynote_Kumar Vyas.mov – 54 mb
07_Keynote_Wolfang Jonas.mov – 61 mb
08_Round Table_Look Fward.mov – 49 mb

Image 04: Navigation screens from the Look Back Look Forward conference resource interactive DVD. These nine screens are from the root level pdf file and each item or image on the pages takes one to the respective file or page. The Index page is level zero, while the other pages are numbered from 1 to 8.


The conference resource DVD is packed with design education resources from HfG Ulm as well as from NID, Ahmedabad. Page two provides links to the numbered Journals from the HfG Ulm from 1 to 21 issue of the Journal, all scanned and made available as digital pdf files thanks to the kind permission from Prof Gui Bonsiepe who edited these volumes at Ulm. These Journals were published from 1955 till the last issue in 1968 when the school closed down under dramatic circumstances. These were available in India only in the NID library and for the first time these are made available to Indian design educators and researchers to understand the Ulm school’s unique pedagogy since these hold a rich resource of reflections from the Ulm teachers. Volume 3 was missing from the set all these years and we now have a copy thanks to the Ulm Archive Curator, Marcela Qujano, who gave us a copy for the Library which is now made available here as a digital pdf file at the link below, and this completes the set.

Download the “Look Back Look Forward” conference resource interactive DVD here:
Look Back_Look Forward_DVD.zip – 968 mb
Ulm 3.pdf – 3.2 mb (This issue was not included in the DVD since it did not exist in the NID Library and a copy was given to us by Marcelq Quijano when she arrived in Bengaluru for the conferfence.)

Page zero, or the opening page, is the Index with hyper-links to the other eight pages. Page two contains links to selected documents from the NID history and includes the Eames India Report of 1958, The MOMA catalogue of 1957 of classic design from USA and Europe whose prototypes are in the NID archives, NID Documentation 1964-69, The Ahmedabad Declaration of 1979, Design & Environment (1982), select faculty papers (1991) and the Proceedings of the DETM Conference (2005) and so on. Page four contains 16 papers and presentation files that record the progress of the Design Concepts and Concerns Course at NID where design thinking and design theory have been introduced to NID students from 1988 till date, evolving over the years to give NID education its distinctive identity. Page three has reports prepared by NID for the setting up of three sector specific institutes for design education in India. Other pages contain all the artworks for the conference graphics and table resources as well as the photographs from the Ulm Archive exhibit when it opened at the NID Gallery.

The visual slide shows or text resources for the keynote presentation are available for download here below and these can be viewed along with the voice files of the proceedings located above.
Keynote 01: India_Look back_Marcela Quijano.pdf – 5 mb
Keynote 02: NID Banglore Keynote at Ulm conference_Nadkarni.pdf – 36 mb

Keynote 03: Learning at NID- Then and Now, H Kumar Vyas (final).pdf – 1 mb
Keynote 04: Wolfgang Jonas_Ulm Conference_Keynote.pdf – 14 mb

Pictures of Bangalore event – Folders in .zip format each containing many selected pictiures in jpg format are available here for download (see list below)
Picture sets of Bangalore event in jpeg format
01_Ulm_Blore_PreConference.zip – 98 mb
02_Ulm_Blore_LookBack.zip – 79 mb
03_Ulm_LookForward01.zip – 75 mb
04_Ulm_Look Forward02 2.zip – 74 mb
05_Ulm_PostConference.zip – 11 mb

Picture albums of the sets in pdf format can be downloaded from these links here:
01_Ulm_Blore_PreConference.pdf – 9 mb
02_Ulm_Blore_LookBack_h3.pdf – 6 mb
03_Ulm_LookForward01_h3.pdf – 6 mb
04_Ulm_Look Forward02_h3.pdf – 7 mb
05_Ulm_PostConference_h3.pdf – 2 mb
Chakradar mid Blore Pics_h2.pdf – 6 mb

Conference kit resources in pdf format.
While the conference resource DVD that was distributed to all the participants contains the digital art works version of the table materials we provide separate links here for some of these resources so that they may be used directly if needed.

01_Conference Table_Ulm Masters.pdf : 58.9 mb
02a_look back cards_prn.pdf : 3.2 mb
02b_look forward cards_prn.pdf : 2.4 mb
02c_Model card Front_oranisation vs. free + political structure.pdf_4.pdf : 5 mb
05_Ulm Biography Bookmarks.pdf : 1.9 mb
06_keynote speaker bio+Workshops_s.pdf : 20.5 mb

Other HfG Ulm Conference Resources
Conference Participant List_xx.pdf – 3 mb
Table_Think Sheets_175page.pdf – 11 mb

Participants will now have access to all the resources that they may use to make their own analysis of the one day event at Bengaluru and from these we do hope that Indian design teachers will take back a lesson from the Ulm masters, that of documentation of their teaching resources and of their class outcomes in a contemporaneous manner in the days ahead. This alone will ensure that Indian design education retains a quality benchmark that can be shared and discussed as we refine our teaching methods and find value that is unique to our context, environment and culture. If teachers from our Indian design schools start publishing their work and through this an active dialogue is set in place we would have succeeded in our mission of sensitizing our teachers to the need for such documentation in managing and manintaining a high quality of education in our schools across India. I hope that we did succeed and that the future will show us the positive results of these tall intentions.

Prof M P Ranjan

Saturday, February 6, 2010

LOOK Back – LOOK Forward: HfG Ulm and Design Education in India

Prof M P Ranjan

Image01: Conference Logo using a basic design assignment as an image for the conference - Design: Rupesh Vyas


Conference Title:

LOOK Back – LOOK Forward: HfG Ulm and Design Education in India


Venue & Schedule:
Hotel Taj West End, Race Cource Road, Bangalore 560 001, India
March 6, 2010 : Full-day Conference-cum-Workshop on Design Education: 9.00 a.m. to 5.00 p.m.

Last date for registration: February 26, 2010

Organisers:
National Institute of Design (NID), Ahmedabad and Bangalore
in collaboration with
Goethe-Institut/Max Mueller Bhavan (GI/MMB) Bangalore,
HfG-Archive Ulm & IfA (Institute for Foreign Cultural Relations, Germany) Stuttgart

Background:
The HfG Ulm, which started as a continuation of the Bauhaus experiments in design education under one of its former students – Max Bill, soon veered from a foundation in art to a science and society focus under the leadership of Tomas Maldonado. The HfG Ulm faculty, all eminent teachers and thought leaders in their field, experimented with design education like never before and documented the results of teaching in a series of 21 journals published between 1958 and 1968. These ten years of intense research and theory building and sharing has had a lasting impact on the world of design education and the availability of these journals being one of the major factors for this durable influence. Selected papers from these volumes located in the NID Library were reproduced for a conference on design education in 1989 by Prof Kirti Trivedi at Industrial Design Centre, IIT, Powai and these have been a further source of inspiration for Indian design teachers over the years.

The school impacted the world of design through its direct professional action with industry, memorably with Braun and its successful range of products that hit the market in 1955 and continued with other product successes that can be called the Ulm style of meticulous detailing and clean functional form. Hans Gugelot was among the lead drivers along this track. Other teachers such as Otl Aicher influenced major corporations such as Herman Miller and Lufthansa with significant contributions in graphic design.

The closing down of the HfG Ulm in 1968 saw the scattering of its faculty and students across the world, each steeped in the Ulm ideology of public good with design theory and action, resulting in significant action on the ground in the form of new design education in Latin America by Gui Bonsiepe, in India by Sudhakar Nadkarni and H Kumar Vyas and in Japan by Kohei Suguira, besides the numerous other influences in Europe and the USA that continue to this day.

The Ulmer Museum/HfG-Archiv has brought together the various threads of the Ulm school in a unique exhibition called ulm: method and design/ulm: school of design 1953-1968 with archival objects, classroom assignments and multimedia exhibits never before seen in India. The exhibition is presented in India by the Goethe-Institut/Max Mueller Bhavan, in collaboration with IfA (Institute for Foreign Cultural Relations, Germany) Stuttgart and offers the opportunity to both “LOOK Back - LOOK Forward: HfG Ulm and Design Education in India”, a title that aptly sums up the objective behind the intensive one-day conference/workshop on March 6, 2010 at Hotel Taj West End in Bangalore, India, as well as to draw inspiration from the path-breaking work at Ulm and reflect on the path forward here in India. An impressive catalogue published by Hatje Cantz (ISBN 3-7757-9142-6) provides rich background research content on the school and the exhibition.

Participants:
Design teachers and teachers from other institutes interested in design pedagogy, including design research, design management and technology & design professionals interested in design education. Limited places available for design student observers sponsored by each participating school.

Registration Fee:
Individual designers and faculty : Rs. 2000/=
Team of 5 faculty per school from India : Rs 5000/=
Design student observer : Rs. 500/= (limited seats)
International Participant : USD 100 or Rs. 5000/=

Exhibition Venue: Karnataka Chitrakala Parishath, Bangalore - opens March 5, 2010
Conference Venue: Hotel Taj West End, Bangalore – March 6, 2010

Organising Institutions
Goethe-Institut/ Max Mueller Bhavan Bangalore
Dr. Evelin Hust, Director
National Institute of Design, Ahmedabad & Bangalore
Prof. Pradyumna Vyas, Director

Keynote Speakers:
Prof. Dr. Wolfgang Jonas, Professor for "system design" at the School of Art and Design, University of Kassel, Germany
Ms. Marcela Quijano, Curator, HfG-Archiv Ulm, Germany
Prof Sudhakar Nadkarni, Dean, Business Design, Welingkar Institute of Management Development and Research, Mumbai
Prof H Kumar Vyas, Distinguished Professor, CEPT University, Ahmedabad

Conference Chair:
Prof M P Ranjan, NID, Ahmedabad
Co-Chair:
Prof Suchitra Sheth, CEPT University, Ahmedabad

Registration:
Registration fees are payable by Cash or Demand Draft drawn in favour of “National Institute of Design” payable at Bangalore.
Payment with Registration Form duly filled to be delivered to NID R & D Campus, Bangalore or at the Goethe- Institut/Max Mueller Bhavan, Bangalore.

Last date for registration without late fees: February 26, 2010
Late fee payable after closing date: additional 50 % of registration fees above.
(Limited participation so please register early)

Address for communication and registration:

1st contact: National Institute of Design, Bangalore

Shashikala Satyamoorthy,
Conference Coordinator
National Institute of Design, R & D Campus,
#12 HMT Link Road, Off Tumkur Road
Bangalore 560 022
Tel: +91-080-23478939 (D) / 23373006
Fax: +91 80 23373086
conference email: hfgulm2010@nid.edu
www.nid.edu

2nd contact: Goethe-Institut/Max Mueller Bhavan, Bangalore

Maureen Gonsalves
Programme Coordinator
Goethe-Institut/Max Mueller Bhavan
716 CMH Road, Indiranagar 1st Stage
Bangalore 560 038
Ph: +91 80 2520 5305/06/07/08-203
Fax: +91 80 2520 5309
arts@bangalore.goethe.org
www.goethe.de/bangalore


see detailed programme and download Registration Form from this link here below:
Download Detailed Conference Programme and Registration Form in pdf 400kb

Prof M P Ranjan

Tuesday, December 22, 2009

New Design School at Kerala: State level action in India

KSID Conference Proceedings: A ringside view
9 & 10 November 2009: Kovalam, Kerala


Prof M P Ranjan

Brief summary of the proceedings of the Kerala State Institute of Design (KSID) Vision meeting at Kovalam on 9th and 10th November 2009. Followed by recommendations and action points.

Image01: Day Zero: Sun, Sand and Beach at Kovalam


The conference that was held at the Kristu Jayanti Jubilee Memorial Animation Centre at Kovalam and the conference were set in motion by the Executive Director of KSID, Shri P T Girish who welcomed the delegates and experts to the Vision of KSID conference and invited Prof. Prabhat Patnaik, Vice Chairman, Kerala State Planning Board to deliver the presidential Address and Shri P K Gurudasan, Hon’ble Minister for Labour and Excise, State Government of Kerala to Inaugurate the event. Shri P T Girish made a presentation on the KSID and Shri Jogi Panghal was requested to deliver the Vote of Thanks.

The two day programme on 9th and 10th November 2009 was set in motion (programme schedule Appendix 1) Over 50 participants and experts attended the meet over two days (List of participants Appendix 2)

Day 1:
Inaugural Session: 10.00 to 11.00 am
Prof Prabhat Patnaik in his Presidential Address called for an action programme to bring innovation to Kerala and India. He commented that innovation was conspicuous by its absence and this needed to change fast. However he recalled that traditional crafts have demonstrated this capability over centuries but feudal and patriarchal attitudes run deep in Kerala and there was scope for a Central University to bring change. Here KSID is a powerful and ambitious idea that would need to bring design expertise and invoke creative change in the society at large in Kerala.

Image02: Day one: Opening Session


Shri P K Gurudasan, Hon’ble Minister for Labour and Excise, State Government of Kerala inaugurated the conference by lighting a lamp and invited the delegates and participants to join him to light the lamp.

Shri P K Gurudasan called for a focus on the crafts of Kerala as a point of departure. The need to address matters of quality raw material and products alike and to address the impact of globalization and competition with strategies for marketing and articulation of modern trends were items at the top of the agenda. He stated that the role of KSID would be to coordinate design action in many sectors and to provide supports through new design initiatives as well as promotion and publications. New initiatives to train and educate the crafts sector functionaries asa starting point. He recalled his visit to NID and his meeting there with NID Director Shri Pradyumna Vyas as well as NID Faculty members form a number of disciplines including Prof M P Ranjan and Prof Aditi Ranjan and stated that this visit had helped change the concept of KSID and which brings our focuss to the concept of the Vision conference that is being held here in Kovalam. He mentioned that the Director of KSID was a product of NID and this would help in shaping the Institute as we go forward. He stressed on the need for building an appropriate institutional infrastructure quickly so that the next level of funding could be mobilized in the near future. He welcomed and thanked all the experts and participants for giving their time for attending the Vision conference at Kovalam.

Shri Jogi Panghal delivered the Vote of tthanks.

Inaugural Session: 11.30 to 12.00
Shri P T Girish delivered the Directors address (Directors presentation Appendix 3) and outlined the concept of the KSID and listed the action taken so far towards setting up the institute in Kerala. He shared a picture of the renovated building that was being used to house the institute and outlined the events such as registration of the society under the Travancore and Cochin Literary Scientific Societies Act of 1955, followed by the setting up of the Governing Body, Expert Committees and Academic Committee that could develop the action plans for the institute and steer it in the right direction. Shri P T Girish informed the meeting that 4 acres of land had been acquired for the institute and a call for architects had been launched formally. He called on the meeting to articulate a clear brief for the architects for the design of the building and mentioned that four architect s had sent in their expression of interest to take up the task. He reported that there were efforts to make the institute live and active through the conduct of training programmes for artisans and through new product development and that two students from the IICD Jaipur were already on the list of sponsored candidates involved on project based activities of the institute. He mentioned that KISD facilities and infrastructure still needed to be developed but in the meantime a number of activities will be rolled out..

Image03: Day one: Session one


The following Sessions were structured as a series of panel presentations and each speaker had a prepared submission to make (attached Appendix 4 – papers by experts)

Session 1: Vision: Design Education & Action for Kerala
Moderator: Prof Ajaykumar, Principal Fine Arts College, Trivandrum
Rapporteur: Shri Jogi Panghal

Panelists:
Shri Ashoke Chatterjee, Former Director, NID, Ahmedabad
Prof. S Balaram, Dean, DJ Academy of Design, Coimbatore
Dr. Deepak John Matthew, NID, Ahmedabad
Prof. Yunus Khimani, Dean, UG Programmes, IICD, Jaipur
Ms. Sumita Ghose, Managing Director, Rangsutra, (Fab-India – SRC)

Shri Ashoke Chatterjee kicked of the session by recalling the talk with other experts the night before the conference which had established that the KSID would be a work in progress for quite some time ahead. A clear structure and mission would have to wait till Kerala’s real needs are assessed and articulated by the activities of the Institute. He asked for clarity about the role of KSID and expressed the ned for a discussion as to whether the KSID would be an institute for the crafts development or an institute for design education and action. He suggested that Keralas needs may extend to include the travel and hospitality sectors which has been a major user of design services for over 40 years now in India as well as in Kerala. He recalled his visit to Kerala 40 years ago to help set up the first beach resort at Kovalam. He cautioned about the need for deep deliberations to get the objectives right and in particular about the need for a good brief for the architect of the new campus and its facilities.

In the discussions that followed Shri Jogi Panghal agreed that a good brief was a critical need but he also said that we would need to be sensitive to the needs and aspirations of the community in Kerala and what they would want from a new institution. He proposed that the instutute should adopt policies that are open, inclusive and transparent for all its activities and programmes. Prof M P Ranjan stressed that the architect must be told that the building must have a great degree of flexibility and like the NID building it too should be open to change as and when required.

Prof. S Balaram, who spoke next called for design education that could foster thinking that was different. Freedom and autonomy with a physical space that is conducive for design work are a critical resource that should be created. He stressed that heart of design lay in innovation and called for a balance between skill instruction and thinking, both lateral and analytical thinking would need to be used. The ambit of design could extend from procduct, messages, spaces and services all the way to experiences as well. He quoted the example of Vishala in Ahmedabad that focused on the experience of a meal in a rural setting and stated that Kerala too may find applications for such a kind of thinking in the travel and hospitality sector that is a major business in the State. He spelt out threee priority areas for KSID in the days ahead.
1. Survey and documentation of the resources of Kerala to build a strengths map thaty could indicate the areas of priority for the KSID.
2. Focus on getting the right kind of students at the KSID since many of Kerala’s students tend to go outside the State for their education needs today. Awareness building would need to be done since local awareness of design wsa still very low in Kerala.
3. Getting good teachers is always a great challenge. This needs to be addressed both with policy as well as with some strategies that are practical.

Prof M P Ranjan asked for clarity on how he proposed to address the third issue. Prof Balaram replied that the awareness building would need to address both parents as well as the students directly. In the search for good design teaching talent the KSID may start by having a larger proportion of their teachers as visiting faculty with a long term commitment. While this is difficult it is practical and can be sustained and the other schools are all experimenting with this format quite successfully. Prof Sangita Shroff warned that the KSID must look for a complement of full time faculty as well to handle the variety of tasks that a growing institute would need to handle in order to build a good work culture and a healthy academic and administrative balance. Full time faculty are needed to maintain a level of intellectual and emotional balance on the campus with multi-level activities of education, administration and development projects. Prof Balaram agreed with a need for a balance. Shri Jogi Pangaal stressed that good design teachers were hard to get if not impossible for a new institute. He therefore stressed that the policy of using visiting faculty on liberal terms may need to be adopted. He proposed a new kind of architecture for the involvement of visiting faculty as a continuing contact person for the students with an implied use of web as a channel for maintaining this contact.

Dr Deepak John Matthew used a case study of a photography activity and expanded on the type of planning and development that would be needed to make the KSID work and deliver the tasks and objectives that are being set out today. He expanded on the NID model and listed all the stages of planning and curriculum development that would be needed as well as the range of equipment and the activities and projects that may be needed to build a department with excellence. He stressed on the need for photography both as a tool for documentation as well as a service department for the rest of the institute and that this would need to be set up at an early date and be maintained at a high level of quality. He suggested that the curriculum could include theory, skill and project based courses. He proposed the need for interdisciplinary classes as well as a Foundation programme for new entrants. He suggested faculty exchange programmes as a way for maintaining faculty quality and contact with new ideas and developments. For students he proposed that by waiving fees or offering stipends that KSID would attract students who would otherwise not be able to afford a good education in spite of having great talent.

Shri Vinod Krishnan asked if Deepak was asking for a clone of NID to be set up in Kerala or would the emphasis be on design for the tourism sector. Prof Ajay Kumar stated that creating capacity in the State for photography could be one of the objectives of KSID.

Prof Yunus Khimani, recalled the history of the IICD that was set up in Jaipur by the Government of Rajasthan with the assistance of NID. The mission of the IICD was to create design techno managers who could create a bridge between designers and markets as well as focus on design, market development and technology development for the crafts sector as a whole. He spoke about the structure of IICD and the processes that it had adopted to improve and develop its education programmes in UG and PG levels with the setting up of an expert Academic Council and a local Board of Studies that could work in cooperation with the faculty of the school. The hallmark of the school was hands on training and the making of prototypes for all new design projects which provides the students with a good feel of the material, technique as well as market possibilities through field contact for gathering insights that inform the design work. Field exposure is particularly stressed and in 3 years of education the student is expected to spend almost one year in the field at a number of occasions. Drawing is another ability that is stressed in the education process at the IICD.

Ms Sumita Ghose who spoke next commented that the KSID had an advantage of being in the Labour Ministry and therefore had the possibility of looking at the task ahead in a bottom up manner rather than a top down manner of policy to the field. She recalled her experience of setting up an NGO for the development of people in Rajasthan and how they came to crafts as a means for generating livlihood with the introcduction of embroidery and other textile crafts that the people already had a capacity for in their present setting. As a trained economist she realized the need for good organization in the crafts sector and in managing the lives and needs of rural people. She stressed that good organization was needed in the crafts sector and the need to shift the policy initiatives form charity orientation to empowerment approaches which could be the focus of the KSID. Design development work alone was not enough since this tended to end up in a number of prototypes but this needs to be translated into a business flow for the benefits to reach the people for whom it is intended. She explained that Rangsutra had started with a call for design and marketing with good organization in a cooperative format. This gave the base for a producer company with a Head+ Heart for survival of the craftspeople. KSID too may need to look at producer groups and stalkeholders with a balanced social and economic agenda. Perhaps the research could look at organization design for empowered craftspersons in the days ahead.

Prof Ajay Kumar summarized the morning session and a good deal of discussion followed. He said that there was no traditional craft left in Kerala due to costs and market pressures. People have moved on to more lucrative occupations. Kerala is fast changing from traditions and many NGO organizations were active in the field but we may need to research as to how well these NGO’s have changed the condition of the craftsmen. He stressed that the KSID should be a design school and not just be focused on crafts alone. This is truly what Kerala needs today. Shri K B Jinan intervened and stressed that Kerala artisans too had their needs.

Prof Sangita Shroff opined that the KSID should first undertake the task of understanding Kerala today. She stressed that the use of image in the task of developing a shared understanding of Kerala was important. Getting images from the field and placing these in contextual structures can reveal many latent needs and design opportunities that could be addressed by the KSID in the days ahead. She called for a documentation of Kerala with a “soul”, a process that could tell us a lot about the condition of the State and its needs and aspirations. This could be done with film makers and photographers being coordinated to build a map of Kerala resources and needs, a “Map with Pictures”. This could be linked with Social Enterprises and groups of professionals who could think strategy and seed entrepreneurship in the State. Shri Jogi Panghal suggested that KSID could interact with artisans in new ways and bring Kerala into its domain. Prof. Sudhakar Reddy suggested that the emphasis could also be on the making of new craftsmen entrepreneurs if traditional ones do not exist. Prakash Murthy felt that the need was to instill pride in the craftsmen for their skills and traditions through some appropriate strategies. Prof Ajay Kumar recalled that in our national history the Schools of Art abandoned crafts to upgrade their own fields of study. Ms Sumita Ghose reminded that in India as in Kerala the areas of agriculture and crafts are the two biggest providers of employment in the country. Shri Ashoke Chatterjee opined that there was a lot of confusion in the development sectors and in some Government policy statements the crafts sector was being described as the sunset sectors!! He ebven suggesxted that some economists suggest that 80 % of India is moving to urban centres but this would be a real disaster. Shri Jogi Panghal suggested that we must take a fresh look at crafts in Kerala and at the new wage levels as a challenge and an opportunity for imaginative design action. The daily wah=ge in Bastar is Rs 45/= per day while a Kerala craftsman would expect upwards of Rs 300 to Rs 500 per day for a similar level of work. Development has wiped out crafts in some areas while it has retained them in places due to poverty levels and a desperate need to work.

Image04: Day one: Session two


Session 2: Vision: Design Education & Action for Kerala
Moderator: Prof Ajaykumar, Principal Fine Arts College, Trivandrum
Rapporteur: Shri Jogi Panghal

Panelists:
Prof M P Ranjan, NID, Ahmedabad
Prof Sudhakar Reddy, AU, Visakapatnam
Shri Jogi Panghal. Designer
Prof. Sangita Shroff, Director, IICD, Jaipur
Shri. K B Jinan, Designer

Prof M P Ranjan made a visual presentation to support his arguments that were stated in his written paper (paper and visual presentation Appendix 5). He used models to explain some salient aspects of design and design thinking. He explained why the true value of design was difficult to perceive and appreciate since much of the offering was invisible or intangible.. He proposed that value perceptions and the appreciation of intangible design offerings was not possible to appreciate unless these are explained in detail or are articulated by the design team as part of their presentation and claim. He used twenty case studies to show how design can be used at many levels of action all the way from material and form, through structure and performance and upto meaning and culture. These stages he characterized as the First, Second and Third Orders of Design that have been elaborated in earlier papers and presentations. He called for the use of design in Kerala as a vehicle for development and strategy across many sectors of the economy and the role of KSID would be to make the process of bringing design into everyday use effective and wide spread particularly in areas of public good. He showed models developed by his students with the use of images and metaphors in his class called Design Concepts and Concerns where they had developed a variety of institutes that could meet the needs of India’s varied geographic regions through the use of design and design thinking. He suggested that KSID too should adopt these methods and develop shared perspectives with stakeholders and then go about implementing these in the institutional frameworks that would be both effective as well as relevant. He proposed that KSID start by building an inventory of design needs of Kerala and set about addressing these through education, awareness building and extension activities. KSID could help by bringing books on design to Kerala through translating some selected ones into Malayalam so that the ideas could b made available at the grassroots level in the State.

Prof. Sudhakar Reddy spoke philosophically about the role of crafts in the evolution of the human race. He spoke of traditional knowledge being a base for peace and harmony and that the act of making with our hands is a fundamental human need that would include the handicrafts as well as the fine arts, both which are rooted in our senses as well as in a whole range of attributes determined by function, aesthetics, surface explorations, utility and sensitivity to our surroundings etc. Making, is a basic instinct and it is this making that also makes us human. Thus articles are intended for humanizing society by making these accessible to all those who may need it for a variety of purposes. Traditional articles have a deep structure and meaning, just as colour is used with a specific purpose so is form and other attributes. Gandhiji used non-violence as a method. The control of natural resources was undertaken as a search for power. Peace can be seen as an economic and stable condition but it can also be seen as attitudes of individuals in search of meaning. Peace could be a goal and the making of paper can be a fine activity that could be recommended as well. With roots in traditions we could see it as an activity that is modern and being carried out in the pursuit of sustainable action in the face of present day global challenges. We can bring about an awareness of value transmission through the use of design. This would require high motivation. However, he expressed doubt if this could indeed be achieved and he ended with a wonderful quote about water.

Shri Jogi Panghal, spoke about his long experience in three broad streams that would be of relevance to the topic at hand. Firstly he spoke about his experience in the Practice of Design with a special focus on the tribal areas of India. Secondly he spoke about his experience in Design Education across a number of schools in India and overseas and lastly he spoke about his body of work in Design Research which was unique and through which he was able to trace the evolution of design thought for producing value through the creation of form, function and utility. He spoke of the need for collaborative work through the encouragement of team work. He spoke of the development of Green Strategies and the exploration of life cycle studies for sustainability and to loo at applications of fair trade in our dealings with crafts community. He proposed the need for ethnographic studies to be taken up by KSID and called for the expansion of its reach to areas such as experience design vs object design, He spoke of the approach of co-creation as opposed to the designer labels and championed the idea of services as a means of dematerializing design action. In his visual presentation he spelt out a check list of actionable items for KSID and established another checklist of points that showed the context in which the KSID would need to operate ( visual presentation Appendix 6). His agenda for KSID included the following points:
1. identify – research and document Kerala resources and sensibilities
2. design practice – create new knowledge through positive action on design opportunities
3. education – integrated study of design, management and entrepreneurship
4. outreach and training - possibilities to be explored
5. network - with other schools and universities and collaborate to create value
6. produce - much new knowledge, publish and share freely

KSID vision could focus on research, education, collaboration, practice and advocacy.

Prof Sangita Shroff, spoke briefly about the areas of focus that KSID could look at in the initial years of its establishment. She commented on the opening remarks by Prof Prabhat Pathak and stated that the KSID should move from the rooted feudal structures towards a secular school for design and action on Kerala. She listed the various statistics about Kerala and drew the attention to the special qualities that needed to be kept in focus. It was a small state with high level of educational achievement and a stable population. The wellness industry, the entertainment industry and the sports achievements all suggest that Kerala could build products to enhance the achievements that it already has in these sectors. She also proposed that students could be offered an earn while you learn scheme to encourage entry from the disadvantaged sections of the society. However the whole premise would be based on the first task of mapping Kerala and its resources in a visual format that can be shared to build the action programmes that would follow.

Shri K B Jinnan, decried the sterile form of education that was being offered by main stream design schools that was based on the Bauhaus model of design foundation. He claimed that this affected the natural aesthetic sensibilities of the regional student and gave them homogenized aesthetic that was neither suitable nor appropriate for local action and local cultural development. He proposed that the KSID should be primarily be seen as a crafts development school and not as a generic design school for Kerala.

Shri Jayagopal, showed his architecture projects to the conference at the invitation of the Director, KSID. He has carried out a number of works in the tradition of the great architect and his guru, the late Shri Laurie Baker. He showed examples of many projects done using crafts and local traditional building systems and he presentation was followed by a brief discussion.

Image05: Day two: Session three


Day 2
Session 3: Vision: Kerala Aspirations
Moderator: Shri Ashoke Chatterjee
Rapporteur: Shri Jogi panghal

Panelists
Shri Prakash Murthy
Dr Sunny George
Prof. Vinod Krishnan

Shri Prakash Murthy offered a checklist of actions that the KSID could take forward on an urgent basis. He stressed that the pride of the craftsmen was an issue that had to be addressed since many development initiatives have eroded that pride and it needs to be re-instilled in the social fabric of Kerala so that the youth would take up fresh initiatives in the crafts sector with design as a driver.

Prof. Vinod Krishnan raised the issue once again as to whether the KSID should focus on Crafts or on Design as its primary activity. He suggested that the Kerala Planning Board may need to take a call on this matter and issue a clarification so that the further planning could move forward in a determined manner. He proposed that the KSID could be partnered with a leading institute of repute that could help incubate its activities in the early stages of development. He stressed that there is a need for need assessment in Kerala and he endorsed the views expressed earlier for a need survey in Kerala today. He reiterated that KSID could start with a mapping of the various design opportunities that exist and based on this concretize a plan for a design school in Kerala.

Shri Ashoke Chatterjee commented from the Chair that that design could be carried out with crafts in focus and that incubation was a good idea. He called for a vision with an action plan and he called attention to the break between the building and architecture trade and the crafts and called for a renewal of these links through a planned programme of action by the KSID.

Shri T M Cyriac made a visual presentation of the hotel buildings that he had designed for a local developer. He said that the hospitality industry needed good quality furniture and services that were not currently available in Kerala or for that matter in India today. He showed the work that he had outsourced from producers in Bali, Indonesia and these covered stone, glass, wood and metal components and systems that had been executed to specifications produced in his office as well as based on drawings by local artists and master craftsmen. He explained that Bali had perfected the art of giving design and production services at a reasonable cost and at good quality using a very reliable supply etnic that made his work easy. He said that Bail offered a number of ready solutions that could be customized for local appiications with ease. He specifically commented that it was easy to get a new design prototyped and fabricated through the Bali producers. This is the impact of globalization.

In the discussions that followed many issues of globalization and cultural expression were discussed. Shri Jogi Panghal mentioned that Shri Singhal in Jaipur offered similar services to international architects using the Rajasthan crafts skills and contacts. Shri Ashoke Chatterjee added that he had seen a traditional expression done in the Carribean that was sourced from Bali. The discussion touched upon globalization, business excellence, competition and the role of crafts in the future and how KSID could take a cue for all that was happening around us today. Prof Sangita Shroff mentioned that crafts sensibilities need to be introduced from the school level itself and offered the example of the Krishmnamurthy Foundation schools that took this training and exposure very seriously for their students. Those who get such and exposure go on in life to many different occupations but they are all sensitive to art and culture and this majkes a huge difference to their professional lives and brings quality to all their activities. Shri Ashoke Chatterjee suggested that the infrastructure of the ITI’s could be a source for new opportunities for such high quality business training of artisans. He proposed the use of tools to reduce drudgery and offered a few examples of their successful use in some major projects involving stone, stained glass and other materials. Prof Sudhakar Reddy suggested that functional and utility crafts could be an area of focus. Shri Ashoke Chatterjee warned that excessive dependence on exports may harm the crafts due to rapid change in their demand structure and suggested that local markets as an alternative that could be developed.

Image06: Day two: Session four


Prof Vinod Krishnan came forward and gave a summary of the proceedings in Malayalam for the benefit of the participants from the local NGO sector.

Shri Ashoke Chatterjee summarized the comments and proposals from the preceding three sessions in a list of 32 specific suggestions and comments and he called for these points to be taken forward in the group workshop sessions that would follow after the groups reassembled. The groups were divided into two teams, one to look at the Administrative and Infrastructure issues that had to be addressed and the other group would look at Programmes and Activities that the KSID could take up with the immediate funds available with it and at its disposal. He listed a number of action points that had come up in all the discussions that had taken place so far.

1. KSID needs a full time Registrar to assist the Director.
2. KSID needs full time Programme officers to manage and handle startup projects as well as field work type projects.
3. KSID Director needs a full time Office assistant.
4. KSID needs a full time Librarian to be able to start the acquisition of book resources in a sustained manner.
5. A one page brief to be developed by the working group to be given to the KSID architects and a procedure that could be implemented urgently.
6. Location of the budgets needed and the development of suitable heads and subheads that could be assigned to specific tasks on a priority basis.
7. Delegation of powers for the use of these budgets by the Director and by other functionaries based on and approved action plan.
8. Documentation of all programmes carried out by the KSID so far needs to be done and these should be packaged so that they can have an impact with users and the State Government and other stakeholders who need to know.
9.Need for marketing expertise at KSID was felt and the Entrepreneurship Development Institute could help in this matter.
10. Mapping Kerala with the use of rich visual mapping techniques is an urgent need.
11. Photography skills could be rapidly developed and shared through the medium of short courses and workshops that are aimed at specific groups.
12. New opportunities could be explored with obvious partners such as the ITI’s, the Weavers Service Centres and look at the needs of sunrise sectors such as the Wellness Industry and the Hospitality sector, Health sector and Sports sector with a focus on National thrust areas.
13. A detailed Action Plan for the immediate period and an extended plan for the first two years.
14. Vision and Mission explained: Vision is a picture of tomorrow : Mission is the roadmap of how to reach that goal.
15. KSID has not shown any real progress since May 2009 meeting and that is not acceptable. State Government need to do more.
16. Commenting on Prof Prabhat Patnaik’s opening address he suggested that KSID should discuss the empowerment of people and the feudal make up of the Kerala. From this base develop a clear brief for the programmes and activities of the KSID.
17. Crafts could be a starting point for KSID activities.
18. Called for a clear articulation of “what does Kerala want?” and “What does Kerala need?’ based on the call made by Prof M P Ranjan in his approach paper.
19. Recalled that Shri Jogi Pangal had raised the same questions and had suggested field surveys as a way to answer some of these.
20. Asks for recommendations for the specific crafts that could be taken forward by KSID.
21. Asks for an active contribution from the KSID Board for directions forward from this event.
22. Stressed to get activities started even if the building and campus may take some more time.
23. Need top explore the suggestions of having an MOU with NID and IICD at an early stage.
24. Explore the relationship between designers and craftspersons and build strong linkages in the discussions ahead.
25. Need to develop mutual respect between designers and craftsmen.
26. Quality – What is it? The need for clear benchmarks for KSID to follow.
27. Bibliographies of all crafts documentations done by NID, IICD and NIFT could be collected by the KSID as a starting point for their own research initiatives.
28. List of key books for KSID own resource centre may be developed and the suggested ones immediately were tha Handmade in India, Bamboo & Cane Crafts, Stone Crafts of India etc.
29. Invite KSID and Crafts Council of India to conduct an economic survey of the Kerala crafts sector.
30. Recalled suggestion by Shri Jogi Panghal that vision and mission of KSID must be value based and called for the development of a list of values that could guide the further proceedings.
31. The question of wheteher KSID will be a Design School may be deferred for the future discussion while direct action plans are drawn up today.
32. Sugggested the formation of two breakout groups that could discuss these issues in depth and prepare recommendations for the KSID management to take up later.

In the discussions that followed Shri Jogi Panghal stressed that the visual mapping project may be taken up as a priority area. Prof M P Ranjan called for a multi disciplinary approach and said that besides designers the use of anthropologists and ethnographers may also be considered but work must be in a design mode of finding new opportunities rather than just collecting facts.

Prof M P Ranjan stressed the need for spreading design knowledge specifically in Kerala by the use of the local language in both schools as well as at the college levels as an activity for the KSID to take up that would bring it visibility for its intellectual contributions and a better understanding of the complex subject that is much needed in India today. Kerala and KSID could take leadership by producing some popular design books that explain the subject in the local language as a co-branded product or an KSID imprint in cooperation with the publishers as well ast the authors of the selected works. He specifically recommended two books listed below for consideration.
1. Design and Environment by Prof Kumar Vyas, National Institute of Design, Ahmedabad 2009
2. Design: A very Short Introduction, by Prof John Heskett, Oxford University Press – India Edition, New Delhi, 2007

Image07: Day two: Session five


Working Groups Formed
1. Administrative and Infrastructure needs of KSID
2. Programmes and Activities for KSID

Working groups assembled in two parts of the conference room and over two sessions worked our=t a checklist of recommendations that were captured on chart paper diagrams and these were presented to the plenary session in the presence of Prof Prabhat Patnaik. Base on these discussions the following recommendations emerged.

1. Administrative and Infrastructure needs of KSID
– to be detailed out and listed here by Shri P T Girish based on the notes from Prof T Y Vinod Krishnan (pictures of chart paper attached)

2. Programmes and Activities for KSID
– to be detailed out and listed here by Shri P T Girish based on presentation by Prof M P Ranjan and Shri Jogi Panghal (Pictures of chart paper used in presentation attached)

Concluding Session
Prof Pratap Patnaik summed up the conference presentations and complimented the delegates for the huge effort that had been put in over the two days at Kovalam. He agreed that the Infrastructure plans and activity plans for the KSID would need to be informed by flexibility in thinking and both the space and faculty planning had scope for innovation. He agreed that flexibility was important for a design institute and that all design institutes must be open to new ideas. He agreed that the KSID had started out as an Institute for design and the crafts sector could well be one of its major areas of focus in the early years. The intentions of the KSID have been articulated in the MOA based on which it was registered but the Government of Kerala had an open mind and the experts could shape the institute as we moved forward. However he suggested that we should not loose sight of design as a driver for the activities at the KSID.

He opined that KSID may face many hurdles and being in the Government sector may bring in its own constraints but this he felt should not burden the KSID and sometimes the struggle is within ourselves in articulating clearly where we would like to go from here. Frozen structures can only damage the long term viability of any entity and many great institutes tend to loose their vitality after sometime. He urged that the KSID would work in ways to keep this vitality alive for a long time to come and this needs vision and a clarity of mission. He recalled that in the West there are many institutes of excellence that have kept amazing us repeatedly over long periods of time, some over 100 or more years. History of its establishment may have set up some constraints for the KSID but while finance may take some time to respond he did not feel that there were any major constraints that would impede the development of an institute such as the KSID. He felt that there was a need to continue the dialogue with experts as had been done over the past two days and while the Geography in Kerala may be a bit of a constraint with limits set by the hills and the seas the mind need not be limited by these geographic limitations. He suggested that both the Governing Body and an Executive Body or Council could be considered if found necessary for operational reasons and thanked the members for their contributions at the conference and workshop sessions at Kovalam over the past two days.

The above post was drafted based on my notes at the two day conference at Kovalam on 9th and 10th November 2009.

Prof M P Ranjan

Wednesday, November 18, 2009

Design Thinking: The Flavor of the Month

Design Thinking and Action in India and elsewhere.



Prof. M P Ranjan

The month of November 2009 seems to be the Design Thinking month with so many events and discussions taking place on the subject all around the world. It surely is the flavor of the month as far as I am concerned since I have been named amongst the top twenty design thinkers of the world by a very generous blogger in Columbus, Ohio State, USA. The list is located on the Design Thinking Exchange site that is managed by Nicolae Halmaghi through his own research initiatives and the list is his personal view but he supports it with the research that he has carried out over the past few years. This has raised many voices in India and elsewhere and my mail box is full of congratulatory messages that I cannot reply individually so I have decided to make this post and explain what seems to be happening in the design thinking space.

Image01: An early representation of design thinking as a model that was used to teach NID students in the Design Concepts & Concerns class as prepared in 1990. This was retrieved from Nagraj Seshadri's class notes which were submitted to the NID Library as part of the course documentation that was done over the years.



I write to Nicolae Halmaghi to explain why he had included me on his list of top twenty design thinkers in the world especially since I am yet to publish a major book on the subject although I do have many published and unpublished teaching notes and papers that were prepared over the years on the subjects of design, design education, design methods, design concepts & concerns course and on design thinking as well. I quote from my mail to Nicolae:

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I was quite surprised to see my name on the top twenty list particularly since I have not yet published a comprehensive book on the subject of design or design thinking although I have many papers on my website and my blogs dating back to my early teaching notes and published papers. My three books to date are on bamboo and design and on the Handcrafts of India called "Handmade in India".

I am curious to know the extent of your research and if you are aware of the work done at the National Institute of Design (NID) in Ahmedabad over the past 50 years since it was set up in the early 60's based on the seminal report by Charles and Ray Eames called the India Report. You have not included NID in your list of Design schools either on your site. In particular which is the paper or papers you have referred to in making your assessment for the list. You mention a 1989 paper, I am curious as to which one this is. I have many papers from the 80's and several 'unpublished' ones but most of these were distributed as xerox copies to my class in design methods along with models that I used to explain the concepts“.
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Image02: A chart showing the development of the Design Methods course at NID from its origins on the 60’s to the forms that it took till the time the chart was created in 1995. The course was then called Design Concepts and Concerns as it now stand today. The course has evolved further in its content and teaching method which has been explained in my paper for the EAD06 Conference in 2005.


Nicolae graciously wrote back and I quote the part of the message below and he has also made an additional post on his blog after some critical comments from Bruce Nussbaum.
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“I must admit I have stumbled over your papers accidentally, about a year ago. I was very unhappy with the “muddying” of an emerging discipline and I felt very alone. Everybody seamed to be happy with the progress, except me. At that point, I was working on finding unifying principles that allow seamless communication across different systems (financial, economical etc) across both brain hemispheres.

I am not quite sure what I was searching for, but all of a sudden, I realized that I was staring at a paper whose content was plagiarized for years by an entire industry. Most of the architecture, structure and process of what we now call Design Thinking was there. All of the current buzz terms associated with design thinking were eloquently presented in this paper. Even the term “Design Thinking” was there, except it was used very inauspiciously without great fanfare.
The paper that I am talking about is “Design Visualization”, published in1997 (I think I said 1998. will correct immediately)
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The paper that Nicolae referes to can be downloaded from this link here. Download paper as a pdf file here


Image03: Profile of the Emerging Designer model as it is used today was also modified a number of times and now it has a central core that is Values which inform all other actions and thoughts of as part of the design process.


I did some background research from my own archives as well as from the NID Library where we had placed student notes from the courses that had been conducted in Design Process way back in 1982 onwards. This I did to check the provenance of my ideas on design thinking. I found an early diagram that I had used to explain design thinking in Nagraj Seshadri’s class notes from the 1991 Foundation class at NID when he was a student in my DCC class. Nagraj went on to graduate from the product design programme at NID and then did his Masters Degree from the RCA, London also in Product Design. In 1999 he won the first ever award offered by Core77.com for his classroom project carried out at the RCA, an intuitive electronic music device for children. When I browsed through his Foundation document of 1991 I saw that he was involved in a group assignment that dealt with the key words “Toy – Physics – Child” and the group explored the concept and built an interaction matrix that captured numerous attributes through the analysis of all the traditional folk toys that were in Sudarshan Khanna’s book, Folk Toys of India. This for me demonstrates the reflexive nature of design activity and of design thinking itself. George Soros explains his concept of reflexivity in his book Open Society and also in his recent online lectures available from the Financial Times website here. This shows that one engagement with design thinking on a particular subject could be a life long engagement since the act does something to you while you try to do something to the world.
Core77 Competitions list
Digital Sound Factory for Kids by Nagraj Seshadri

So I wrote back to Nicolae and told him about my findings.
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Thank you for the clarification. However, it is very daunting to be placed in the rarified space of the worlds top twenty, which is always a very difficult task since there are so many perspectives from which all of us work and look at ourselves and our peers. Your blog post has stirred up much interest here in India and I hope that it will bring a better appreciation of the role of design itself.

I must give you a background for the 1997 paper on Design Visualisation. I started teaching a number of courses at NID dealing with materials and geometry in the early 70's and was part of the group that worked closely with the development of the Foundation Programmes at the Institute, particularly for the Undergraduate programme in Design. I started teaching Design Methods as a course in the early 80's and in these courses used the work of Prof Bruce Archer and the works of John Chris Jones and Christopher Alexander as the platform for building a teaching module for NID's Foundation programme in design. In 1988 Prof Bruce Archer visited NID and I had the opportunity to act as guide and local host and traveled with him to Bombay IIT for a short exposure at IDC. During this early period I had prepared many slides with models that could be projected on an over head projector and these were used in the class as well as distributed as teaching notes along with a course abstract paper. The course evolved each year due to interactions with students as well as critiques from faculty colleagues in a very lively environment that was the NID of the 80's and 90's. Much of this work is undocumented although occasional internal papers may have been distributed since all the texts were made on ordinary typewriters and never published.

The Design Visualisation paper too was never formally published but earlier versions of this pdf file were shared with students and faculty at NID as xerox copies of typed paper. This particular version was made after our Apple Mac lab got established in 1988 when I started converting the OHP slides into computer illustrations and this too went into many versions in those days. While these models have been with my students all along I was able to share these with a wider audience only after I set up my website in 2004. All along I have been collecting a substantial list of books as well as using ones that are in our Institute library. Of these I would list the HfG Ulm and Bauhaus papers as major sources of design exploration and pedagogy. In early September 2003 I made my first post on the PhD-Design List <003565>and from then onwards I have made perhaps 150 posts in response to the very stimulating exchanges that have been taking place on that list about the nature of design and all aspects of the subjects. This paper was first posted on the PhD-Design list as a text contribution on 20th September 2003 during a discussion on Creativity and Visualisation <003681>

There are many serious design thinkers populating the PhD-Design list who have been making significant contribution to our understanding of design and design thinking. I wonder if you have studied this list. I am hugely impressed by the thoughts and writings of Klaus Krippendorff, Jerrome Diethelm, Charles Brunette, and many others on that list, to name only a few. Next month I will be traveling to Melbourne at the invitation of Ken Friedman, Dean, Swinburne University Department of Design to attend a conference on Design Thinking on the 21st and 22nd November. We will expect to meet many of the leaders of design thinking at that conference and I look forward to it. I have also been invited to speak to business leaders by the Design Victoria at a breakfast meet on 24th November at Geelong.
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Notwithstanding the Design Thinking Exchange posts and the top twenty list we do see signs that things are stirring up and Design Thinking is becoming the flavor of the month. Last week Bruce Nussbaum sat down with Tim Brown and with Roger Martin, authors of two new books on design thinking for business applications and these talks were much publicized. Tim Brown’s TED Talk is doing its rounds and Roger Martin too appears in the New School interview. Both the books landed on my desk thanks to my advance orders at Amazon. I will get down to reading them when I get back from my own do at Melbourne. Another significant event is the ICSID conference in Singapore from 23 to 25 November and the theme is …. Design Thinking!! NID Director, Prof Pradyumna Vyas and two faculty colleagues Prof Vinai Kumar, Acting Dean Gandhinagar and Prof Shashank Mehta, Chairman Faculty Development Centre will be traveling to Singapore as well. Prof Proadyumna Vyas will be standing for election to the ICSID Board in the long tradition of the NID Directors since Prof Kumar Vyas, Mr Vinay Jha, and Darlie O Koshy and I would urge all ICSID members to cast their vote in his favor.

So Design Thinking is indeed the flavor of the month and is here to stay and I hope India will take it a bit more seriously than it has been over the past 50 years since design was established as a discipline here in India.

Prof. M P Ranjan

 
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